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Premiere Bootcamp (PBC) – 12‑week transformation beginning with a 3‑day bootcamp; >7,000 graduates.Protégé (12 months) – blended 1:1 + group + events + 600 hours of self‑paced modules; weekly coaching, drop‑ins, roadmaps. PBC is a prerequisite.Speaker Business (12 weeks) – build a “speaker business”: drive traffic, fill a room, close high‑ticket; includes SB CRM software; 12‑month $60K/month guarantee terms inside program docs.Keynote Speaking Retreat (KSR, 7 days) – luxury “done‑for‑you” retreat: brand style guide, speaker kit, sizzle reel, and a world‑class keynote, capped at 12 attendees.One‑Day Intensives (9 topics) – Presentation & Storyshowing, Elevate Your Influence, Secrets to the Book, Building Confidence & Certainty, How to Pitch, Slide Mastery, Content Creation, Course Packaging, Keynote Mastery (in‑person & online).
Craig Johns – APEC Director; CEO/Managing Partner of Speakers Institute Corporate; leads advanced programs and coaches at bootcamps.Dominic Soh – USA Director; leads US expansion (six bootcamps, 165+ graduates noted in internal sessions).
We train influence & communication (not just public speaking), with experiential coaching and on‑stage practice—not videos alone.We teach a “profile economy” mindset—people follow people, not logos—so clients learn to lead with their personal brand, story, and authority frameworks.Distinction we often make for fit: Professional Speaker (paid to speak at closed events) vs Public Speaker (sells coaching/programs to public audiences).
ACF – Authority Communication Framework: a step‑by‑step structure to win attention, create connection, and inspire action.WHY Pitch: a simple three‑step pitch formula for anything (investors, bosses, teams, audiences).TOGGLE – Story Framework: turn personal experiences into relevant, emotional stories that move people.Video Communication Success: influence through camera/webinars; present credibly and convert online.Bonus: “How to Present Yourself on Camera” + “111 Tips to Help You Bounce Forward.”Stage time & filmed delivery: “a professionally recorded video of one of the best presentations you have done in your life.”Professional photoshoot at the event.12 weeks access to Speakers Tribe Community after the 3‑day bootcamp.
Orientation & Framing (MC + Facilitator) → Strengths Session (Gallup) → ACF (structure) → Storyshowing (crafting stories) → Packaging (message/offer) → Video Session (camera presence) → Practice rounds & feedback → Angelwalk/Showcase (final stage moment).
Travel & accommodation are not included in program prices.
Splitit available (where applicable) with a 15% finance fee on cash collected.Commissions are calculated after finance fees are deducted.A client can pay a deposit today to lock their price (minimum at $3,985 level). (These are internal commercial terms provided by you for this doc.)Sales reps: scalable 10–20% (policy: tiered by net revenue, ceiling 20%).Appointment setters: 5% of net on successful sales + bonuses (see Commission Policy Sheet you approved). (Internal policy you provided.)
PBC (live): $200 AUDPBC (online): $200 AUDOne Day Intensive (live/online): $50 AUDAdvanced Bootcamp: $200 AUD
(Charged each time a date is changed or missed.)
9 One‑Day Intensives (6 online, 3 in‑person), Weekly 90‑min Group Coaching, Weekly Drop‑ins, 4× 90‑day Roadmaps, Strengths 1:1, event experiences (online & in‑person), 600 hours self‑paced modules, dedicated Protégé Relationship Manager. Outcome: communication mastery, profile growth, and career acceleration; multiple learning pathways: author, eLearning creator, keynote speaker, etc.Build a high‑ticket “speaker business”: drive traffic, fill a room, convert. Includes CRM/LMS (lifetime $1 access for students per the page), weekly curriculum + homework checks, culminates in a 3‑day Advanced Bootcamp to pitch & close. Program docs also reference a post‑course 12‑month income guarantee (terms apply in program docs).Brand style guide, speaker kit (gatekeeper‑ready), sizzle reel, international‑standard keynote; limited cohort of 12, held in Bali, Costa Rica, Hawaii, Greek Islands.Topics: Presentation & Storyshowing, Elevate Your Influence, Secrets to the Book, Building Confidence & Certainty, How to Pitch, Slide Mastery, Content Creation, Course Packaging, Keynote Mastery. Practical, capped cohorts (≈15 pax).Non‑profit graduate community; annual membership available (separate from program tuition).All‑in‑one marketing, sales & delivery stack for speakers/coaches: CRM, funnels/landing pages, email/SMS, two‑way messaging, reputation, web chat + FB Messenger + GMB, social planner, forms/surveys/quizzes, calendar, content AI, courses/memberships—with onboarding and support tiers.
Website (public): Speakers Institute homepage and Terms & Conditions (refund/transfer policy). PBC Event Runsheet (example Long Beach): roles, sessions, links, and session timing references. Sales presentation page (PBC landing): SI x Checkmate Closers. (JS required; content not retrievable in our browser). Online events folders (DropBox): session resources for online PEs; (folders accessible but content not retrievable in our browser). Playbooks (Google Docs):
PBC: 12‑week foundation; find voice, story, and confidence; live bootcamp + post support.Protégé (12 months): bigger, blended pathway (1:1 + group + events + 600 hours modules); deeper mastery & profile outcomes; requires PBC first.Speaker Business (12 weeks): building a speaking‑led business (traffic, rooms, closing, high‑ticket), SB CRM included; ends with Advanced Bootcamp.KSR (7 days): premium, done‑for‑you branding + keynote assets + sizzle reel; cohort of 12; locations: Bali, Costa Rica, Hawaii, Greek Islands.
Always sell within current internal price menu and commission policy.Do not promise outcomes beyond documented program claims.Quote policies exactly (7‑day cooling off; deposit non‑refundable; transfer/no‑show fees; travel not included).Distinguish PBC from Protégé/Speaker Business/KSR clearly.SI is non‑accredited; focus on skills, assets, and transformation.
speakersinstitute.com uses JS; our browser couldn’t render full pages; we relied on official internal documents and the public T&Cs. si.checkmateclosers.com (PBC landing/sales page) required JS; page info not retrievable in our environment. Dropbox folders for online events were accessible but contents weren’t retrievable in this browser. Google Docs (playbooks) loaded but text content wasn’t fully parsed here; use them directly for the exact copy and diagrams.
PBC = 12 weeks starting with a 3‑day bootcamp that builds clarity, confidence, and story‑driven influence—with stage time, filmed talk, photos, and frameworks (ACF/WHY/TOGGLE).Current internal pricing: PIF $5,485; BUY NOW $4,485; BUY ON CALL $3,985; PIF ON CALL $3,485 (on‑call payment only). Financing (Splitit) adds 15% fee; commissions on net after fee. (Internal commercial policy you provided.)Policies: 7‑day cooling off; deposit non‑refundable (covers bonuses); no refunds after 7 days; transfer/no‑show fees; travel not included.Escalate when unsure; never over‑promise—point to policy and the program documents.
Offer knowledge base
📚 SPEAKERS INSTITUTE — OFFER KNOWLEDGE BASE
(Premiere Bootcamp focus: what you sell, how it works, what it includes, and what else is around it.)
1) Company Snapshot
Who we are.
Speakers Institute launched in 2012 at Google HQ in Sydney (originally “Institute for Professional Speakers”). Today it’s a multi‑million‑dollar education company operating in 4 countries, reaching 100M+ people annually, specializing in communication, presentation, storytelling, wellbeing and leadership for individuals, entrepreneurs, and corporate teams. Mission: Transforming leaders to become influential speakers. Vision: The leader in speaker training across the globe. Core values: Truth, Belief, Passion, Commitment, Excellence.
Non‑accredited by design.
Speakers Institute is a non‑accredited communication & speaker training company delivering boutique, hyper‑personalized, transformational experiences.
Programs portfolio (high level).
2) Founder & Leadership
Founder & Group CEO – Sam Cawthorn
International speaker & author (11 books, several bestsellers). Recognitions include Young Australian of the Year and Entrepreneur of the Year. He has shared the stage with leaders such as Michelle Obama, Simon Sinek, Michael Jordan, and the Dalai Lama.
Leadership you’ll meet frequently
Team & footprint
Internal sessions reference a global team (~100 people) and 30–60 events monthly, with event teams operating across Australia, New Zealand, Southeast Asia, and the USA.
3) Market & Industry Positioning
We compete in the transformation+skills edge of personal development.
Software edge: SB CRM.
Our all‑in‑one platform for speakers/coaches combines CRM, funnels, LMS/memberships, email/SMS, scheduling, reputation, social planner and more—so clients can build the “one‑to‑many” business.
4) The Offer You Sell: Premiere Bootcamp (PBC)
4.1 What PBC Is
A 12‑week transformation that starts with a 3‑day Bootcamp (live in‑room or online). The bootcamp unlocks message clarity, storytelling confidence, and presentation mastery—then continues with structured support through the 12‑week phase.
Core learning frameworks included:
Bootcamp deliverables often highlighted:
Note: Exact inclusions and running order vary by location; the published runsheet outlines facilitator roles, strengths session (Gallup), ACF, Storyshowing, Packaging, video session, PP pitch & “Angelwalk,” and coaching stations.
4.2 How a Typical PBC Weekend Flows (example)
(Actual agenda may vary by city; this is based on a live Long Beach runsheet snapshot.)
Online session etiquette (common to SI events): screenshots allowed, no third‑party recording, bring notes/water, interactive camera‑on encouraged.
4.3 What’s NOT Included
5) Current Internal Pricing (PBC)
Use the internal offer menu below (reps select the price to present): – PIF: $5,485 – BUY NOW (‑$1,000): $4,485 – BUY ON CALL (‑$1,500): $3,985 – PIF ON CALL (‑$2,000): $3,485 (paid in full on the call only)
Financing:
Commission summary:
6) Policies, Payments & Fees (what reps must know)
Cooling‑off period: 7 days from signing; customer may cancel within 7 days—deposit is non‑refundable and covers IP bonuses (books/training videos), 6‑month Speakers Tribe membership, Gallup Strengths Test, and LMS access. Deposit remains as credit for future SI events.
After cooling‑off: No refunds, regardless of attendance or completion. All payments must be made. If a payment is >30 days overdue, the balance becomes due immediately; SI may charge interest, report to credit agencies, or assign the debt to third‑party collectors.
Payment plans: First instalment is taken on application; card on file required; declined payments may incur merchant fees; if card is cancelled, SI may invoice for the balance of the program.
Event transfer/no‑show fees (within 7 days of event or if no‑show):
Travel: Not included in any program price.
Exceptional termination (Payment Plan): In rare cases of terminal illness (with medical certificate) or extreme financial hardship (bank letter evidencing inability to cover essentials), SI may stop future instalments—no refunds on amounts already paid. Acceptance is at SI’s discretion.
7) What’s Included in Other Programs (so you can upsell or guide fit)
Protégé (12 months, PBC prerequisite)
Speaker Business (12 weeks + Advanced Bootcamp)
Keynote Speaking Retreat (7 days; “done‑for‑you”)
One‑Day Intensives (available to public and included for Protégés)
Speakers Tribe (community)
SB CRM (Software highlight)
8) Useful Live Assets (internal research & reference)
9) Frequently Asked Questions (and how to answer)
Important: Keep answers factual and policy‑aligned. Avoid over‑promising. Where a claim depends on a variable (dates/locations/cohorts), say “Check your confirmation email or the event calendar” and/or escalate to your team lead.
Q1) What exactly happens over the 3 days?
A: You’ll experience a coached, experiential bootcamp: orientation, Gallup Strengths, ACF structure, Storyshowing, offer Packaging, on‑camera training, and coached practice leading into a final showcase. Expect stage time, personalized feedback, a professional photoshoot, and a recorded talk you can use post‑event.
Q2) Is it in‑person or online?
A: Both delivery modes run across the year. Your enrolment confirmation will show your dates, location/Zoom details, and call times.
Q3) What do I get after Bootcamp?
A: Access to the 12‑week phase plus Speakers Tribe community access (as described for your cohort) and continued application of ACF/WHY/TOGGLE frameworks in your talks.
Q4) Do I get a certificate?
A: Certificates may be issued; Speakers Institute is non‑accredited; our focus is skills and transformation, not formal qualifications.
Q5) Is travel included?
A: No—travel and accommodation are not included.
Q6) What if I need to change my date or I miss my event?
A: Within 7 days of your event or if you no‑show, a transfer/no‑show fee applies (PBC live $200 AUD; PBC online $200 AUD; 1DI $50 AUD; Advanced Bootcamp $200 AUD) and is charged each time a date is changed or missed.
Q7) What’s your refund policy?
A: There is a 7‑day cooling‑off period from signing. If you cancel within 7 days, you’ll be refunded minus the non‑refundable deposit (which covers bonuses like books, training videos, 6‑month Speakers Tribe, Gallup Strengths, and LMS). After 7 days, no refunds apply. Payment plan exceptions may be granted only for terminal illness or extreme financial hardship, with documentation.
Q8) Can I pay by instalments?
A: Yes. Payment plans require a card on file; first payment is taken at application. If payments fail, merchant fees may apply; if a card is cancelled, SI may invoice for the balance. Over‑30‑day arrears may trigger interest, credit reporting, and debt assignment to collection agencies.
Q9) What makes PBC different from Toastmasters or online courses?
A: Coached, experiential transformation—live stage time, curated feedback, frameworks (ACF/WHY/TOGGLE), filming, and community proximity—rather than self‑study alone.
Q10) How is PBC different from Protégé / Speaker Business / KSR?
A:
Q11) Is there any “income guarantee”?
A: Speaker Business (not PBC) references a post‑course, 12‑month income milestone clause in program docs; students who don’t hit a stated threshold after completing the course may claim a refund (per documented terms). This is not part of PBC.
Q12) Will I get booked to speak after PBC?
A: We don’t guarantee bookings (markets vary), but PBC provides world‑class frameworks, filmed assets, and coaching that many graduates leverage into paid work, TEDx talks, books, and programs. Outcomes are individual (skill application, offer, market).
Q13) Where can I learn more about closing from stage or building an offer?
A: Use our internal playbooks: Blueprint to Close Any Audience, 5 Steps to Get Paid Speaking Engagements, How to Nail a Killer Presentation.
10) Compliance Reminders (for reps & setters)
11) Known Unknowns / Items We Couldn’t Verify from the Web Links
If you need any missing specifics (e.g., next city/date, venue address, or event start/end times for your region), ask your PM/Event Manager or check the master runsheet for your cohort.
TL;DR for Sellers
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