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How much Protege isHow to sell Protege (the right way)
Retail: $26,946Online Discount: $19,985Today Only Deposit: $985Balance: $17,885Payment Plan: $1,275 per month × 13 monthsPaid in Full (Best Value): $13,785
“Another program”“More content”“More training”
Has completed PBCHas momentum but feels scatteredWants certainty, confidence, profile, and authorityKnows “my voice matters” but hasn’t fully owned itIs tired of starting… stopping… second-guessing
Weekly group coaching1:1 roadmap sessionsStrengths coaching1DIs (online + in-person)MasterclassesDrop-insA full-time relationship manager600+ hours of self-paced learning
Identity certaintyConfidence under pressureClarity of messageAuthority when they speakBeing known for somethingBelonging to a high-standard peer groupMomentum that doesn’t drop off
In human potentialIn proximityIn long-term transformationScript a Protege enrollment callCreate a Protege transition pitch from PBCSharpen objection handlingOr train your team on Protege languageAllow
Protege
Brilliant question. This is a high-trust, high-impact program, so how you position it matters just as much as the price.
I’ll break this into two clear parts:
1. How much is Protege?
Protege Program (12-month blended learning experience)
Available only after completing PBC (Speaker Business / PBC).
Pricing (local currency varies – AUD / NZD / USD / SGD)
⚠️ These prices are fixed. No discounts outside this structure without written approval from Sam.
2. How to sell Protege (this is the key)
Protege is not sold like a course.
It is enrolled into like a long-term identity upgrade.
The Core Reframe (this is critical)
❌ Don’t sell it as:
✅ Sell it as:
A 12-month proximity decision that collapses years of struggle into one aligned pathway
Protege is for people who are done dabbling and ready to become someone new.
Who Protege is REALLY for
Protege is ideal for someone who:
Language you want to use:
“Protege is for people who are serious about the next chapter of who they’re becoming.”
The Outcome-Based Sell (not features)
Yes, Protege includes:
But that’s not what sells it.
What actually sells Protege:
Say it like this:
“Protege isn’t about learning more. It’s about becoming undeniable.”
The 3-Step Protege Enrollment Conversation
Step 1: Reflect Their Pattern
“You’ve done the work. You’ve got momentum. But if we’re honest… you’re still carrying the weight alone.”
Let them nod.
Step 2: Name the Risk
“What usually happens next for people like you is life gets busy… and momentum fades. Not because they’re incapable — but because proximity disappears.”
This creates productive tension.
Step 3: Present Protege as the Bridge
“Protege exists so that for the next 12 months, you don’t drift. You don’t second-guess. You don’t go quiet. You’re coached, challenged, seen, and held to the standard you said you wanted.”
Then pause.
Handling Price Conversations (important)
If someone hesitates on price, don’t justify it.
Instead say:
“Protege isn’t expensive. It’s demanding. And it only works for people who are ready to back themselves.”
Then ask:
“Is this a timing question, or a belief question?”
That question alone creates breakthroughs.
The Close (clean, calm, confident)
“Based on what you’ve shared, Protege makes sense for you. The only real question is whether you want to do the next 12 months alone — or in proximity.”
Then stop talking.
Silence is leadership.
Final Coach’s Note
Protege is sold through certainty, not persuasion.
If you believe:
Then enrolling people into Protege becomes a service, not a sale.
If you want, next we can:
Just tell me where you want to go next.
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