Skip to content
What the Premiere Bootcamp (PBC) offer isWho it’s for and the problems it solvesWhat makes it unique in the marketThe pricing and structureKey selling points and talking tracksWhat competitors exist and how to position against themThe heart of Speakers Institute and why people buy
Gain clarity on their message and personal brandLearn to tell their story with confidence and authenticityMaster communication frameworks used by professional speakersPresent live on stage (or screen) and receive world-class feedback
Coaches, consultants, trainers, or authors who want to stand out in their marketBusiness professionals and executives looking to communicate with confidenceAspiring speakers wanting to turn their story into a careerIndividuals going through personal transition and wanting clarity of purpose“I don’t know what my story is or how to tell it.”“I get nervous speaking in front of others.”“I have a message but don’t know how to share it.”“I want to inspire others, but I lack confidence.”“I feel unseen or unheard in my workplace or business.”
They perform live on stage or camera in front of peers and facilitators.They receive personalised coaching and feedback.They experience breakthrough moments that build self-belief and confidence.
Deliver TEDx talks and keynote speechesWrite and publish booksLaunch successful coaching and online programsGet invited to speak internationallyBuild confidence and clarity in life and business
Offer overview
🎤 Premiere Bootcamp – Sales Rep Offer Overview
Purpose of This Document
To give you, the sales representative, a full understanding of:
🔥 1. The Mission Behind the Offer
Speakers Institute exists to transform leaders into influential speakers — to help everyday professionals, coaches, and entrepreneurs find their message, own their story, and use their voice to make an impact and income.
PBC is the entry point to this transformation. It’s not just a course — it’s a personal breakthrough experience that helps people discover their voice, build confidence, and learn how to communicate with influence.
🎯 2. What the Premiere Bootcamp Is
Premiere Bootcamp (PBC) is a 12-week hybrid training and coaching experience that begins with a 3-day live (or online) bootcamp where participants:
After the 3-day event, participants continue through a 3-month journey of online group coaching and accountability.
It’s an immersive transformation — part communication mastery, part personal development, and part speaker training.
👥 3. Target Audience – Who You’re Selling To
Ideal prospects for PBC are growth-minded professionals, such as:
They usually have one or more of these challenges:
💎 4. What Makes It Different
The PBC stands out because it’s not just theory — it’s transformational and experiential.
Participants don’t just learn; they do:
This is what differentiates Speakers Institute from online courses like Udemy, Tony Robbins programs, or Toastmasters — it’s intimate, coached, and deeply personal.
🧩 5. Key Selling Points
Use these points when speaking with prospects:
Key Selling Points
Selling Point
Description
Proven Frameworks
Students learn the Authority Communication Framework (ACF) — a structure for any presentation, pitch, or talk that wins attention and inspires action.
Transformational Coaching
It’s a hands-on, high-touch experience. People receive real-time feedback from facilitators and mentors, including world-class coaches.
Community & Proximity
Students join a global network of speakers and professionals, gaining proximity to mentors like Sam Cawthorn, bestselling author and global speaker.
Confidence & Storytelling Mastery
Participants learn frameworks like TOGGLE and WHY Pitch to craft and deliver powerful, emotionally charged stories.
Real Transformation
Over 7,000 graduates worldwide report life-changing results — from personal confidence breakthroughs to paid speaking invitations.
Gateway to Bigger Programs
PBC is the first step toward advanced programs like Protege, Speaker Business, and Keynote Speaking Retreat.
There are no rows in this table
💰 6. Price & Payment Options (For Sales Reps)
The Premiere Bootcamp offer has three flexible pricing options designed to give sales reps room to move depending on the client’s urgency and readiness. Your job is to choose the option that best fits the buyer’s commitment level and urgency to act.
Prices
Offer Type
Price (USD)
When to Use It
Payment Details
Full Price
$5,485
Standard full-price option for clients who want to take action but need flexibility.
Can use Splitit financing (adds 15% finance fee on cash collected).
BUY NOW – $1,000 OFF
$4,485
Use during live events or when urgency is high. Great for clients ready to commit today but may need financing.
Splitit financing available (15% finance fee applies).
BUY ON CALL – $1,500 OFF
$3,985
Offer this when closing on the sales call — for clients who commit during the call.
Can pay in full or pay a deposit today to lock in this price.
There are no rows in this table
⚠️ Never offer discounts outside this range without written approval from Pedro Estrella.
⚖️ 7. Competitor Landscape
When reps know what they’re competing with, they can sell more confidently.
Table 5
Competitor
Positioning
Key Difference vs Speakers Institute
Toastmasters
Low-cost, self-paced public speaking club
No deep coaching, accountability, or transformation; focuses on structure, not story.
Tony Robbins / Mindvalley
Personal growth and peak performance
Broader focus; not specialised in communication mastery or storytelling frameworks.
Online Speaker Courses
Digital-only courses with no feedback
PBC is experiential, live, and transformational.
Local Communication Coaches
1:1 sessions
PBC provides community, stage time, and proven curriculum trusted globally.
There are no rows in this table
💬 8. Talking Tracks – How to Sell the Offer
When speaking with potential clients, lean on these language patterns:
Opening Curiosity:
“Let me ask you — if you could speak with absolute confidence, influence, and authenticity, how would that change your life or business?”
Bridge to Pain:
“Most people I talk to say they have a message but don’t know how to communicate it powerfully — or they’re holding back because of fear or lack of clarity. Does that sound like you?”
Future Vision:
“Imagine standing in front of a room — or even on camera — and having people come up to you afterwards saying, ‘Your story changed my life.’ That’s what this program does.”
Positioning the Value:
“This isn’t just speaker training. It’s the start of your transformation — discovering your voice, mastering influence, and stepping into a community that believes in you.”
🚀 9. Graduate Outcomes (Real Wins)
Graduates often go on to:
As Sam says:
“Your voice is your choice — and when you choose to use it, you choose to lead.”
🌏 10. The Emotional Core of the Sale
PBC isn’t a transaction — it’s a transformation.
People don’t buy information.
They buy belief.
They buy clarity, confidence, and a community that sees the potential in them before they see it in themselves.
Your role as a sales rep isn’t to sell a course.
It’s to invite someone into their next season of growth.
Want to print your doc?
This is not the way.
This is not the way.
Try clicking the ⋯ next to your doc name or using a keyboard shortcut (
CtrlP
) instead.