SMART Goals Guide

The SMART framework allows you to set realistic and measurable goals your team can achieve in 2021 and beyond. SMART is an acronym with each letter giving you a mindset for setting goals:

Specific

Measurable

Attainable

Relevant

Time-based

Keep your goals very specific and narrow so that it’s clear what you’re trying to achieve.

Establish metrics to ensure you are on track to hit your goals.

Your team should be able to achieve this goal within a reasonable timeframe (one month, one quarter).

Your team goals should align with your organization’s strategic and business objectives

There should be a specific end date for your goals so that your team can create a workback plan and prioritize tasks leading up to the end date

Examples

👎 Not a SMART goal

We will keep our company’s website up to date.

👍 A SMART goal

During our Monday morning 9AM team meeting, get updates from the team on what assets they want to update on the website and publish the changes by Tuesday 9AM. After every update, send changes to the broader company so they are up to date on what’s new on the website.

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