Briefs & more

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Acquisition landing page(s)

HVAC use case

Copy from ads

Updates, Feb. 23 2024

We’d like to try & break this section into 2.

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Section 1: Merchants love it

Concept: highlight reasons you as the merchant like using SwipeSimple

3 containers:

Get paid on the spot - works with your Android or iPhone

Easy to Send invoices via email or text

Easy to track payments on dashboard

Section 2: Customers love it

Concept: highlight the reasons your customers will love it. Draft copy

Headline: Your customers will love it

3 containers:

Easy online payments

Use a simplified version of this page as a visual. like, just CC box and Pay now button?

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Pay over the phone

Secure in-person payments

show card reader

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Requested updates, Jan. 30 2024

I’d like to experiment with a version of this page which de-emphasizes features of the product, and puts the service (fees, customer support, fair / transparent prices, etc.) more at the forefront of the page.

This is a different approach for us (we’re comfortable with features) - so I might not be giving you good direction to set you up for success here. Please push back and ask for more, if that’s the case.

But the driving idea behind this is, this persona is motivated to switch more by a poor relationship with their current provider, than by a lack of features of their current service. So why not lean into our strength in that area?

Potential changes

Reorganizing pages based on this feedback (less visual emphasis on product features)

Finding a way to make our fees and transparency more relatable (copy changes)

More emphasis on SwipeSimple, trusted by 125,000 small businesses

Potential source material

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CardFlight Story System⁠

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Nurture email copy⁠

we developed

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Copy from ads⁠

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me riffing

if i’m a plumber fed up with the bank or Square adding QR code coupons for bitcoin in my app or whatever, I might want to know more about the company behind the product and their promise to me.

i also would want to know i can trust that there really are no hidden fees (tough because everyone says this and really we don’t have them)

easy to reach a human via phone or email (details here

https://support.swipesimple.com/hc/en-us/articles/360026663494-Contact-us⁠

)

Winning copy from our ads that might be relevant

These all have GOOD ratings by the ad platform:

Take Payments On The Go

Payment Processing Made Easy

Quick and Easy Setup

SwipeSimple Connect is here to simplify your life and supercharge your business.

Payment processing, no more hidden fees or surprises. Enjoy straightforward pricing.

Tired of complex payment solutions that leave you frustrated and confused?

Winning images

[all available in

this folder⁠

]

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File management logistics note

Please ignore the comments from DW in the original

Figma file⁠

here:

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Original brief

Overview

We’d like to make an acquisition landing page for the HVAC persona. ultimate goal is for the user to complete an application for SwipeSimple Connect.

Notes on the persona

“Take a payment in all the ways that make sense for you and your customers” (most relevant use cases)

Take payments at time of booking, at time of service, or after the service (see below)

At time of service booking = VT with optional card on file

At time of service = mobile app

After the service = invoice or VT

Take payments over the phone (prepayment/deposit at time the appointment is booked; or to collect after the service) - virtual terminal

Take payments on your smartphone, at the point of service - mobile app

Send an invoice (via phone or SMS) that your customers can quickly pay from their phone or computer - invoicing on web dashboard or mobile

Secondary value props

Simple, fast, easy software

Fair, simple pricing

Great customer support

Maybe relevant use cases

Card reader - only for “at the point of service” collection AND where lower cost of acceptance matters

Card on file - if you take a deposit and want to easily charge the same card after service completion

Installments - for a large $ service where you want to give your customer flexible payment terms

Not relevant SwipeSimple features:

payment links

Subscription

Terminal

peripherals

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Persona from chat gpt - doesn’t seem terrible?

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An HVAC technician is responsible for installing, maintaining, and repairing heating, ventilation, and air conditioning systems in residential, commercial, and industrial settings ⁠

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1⁠

. They must have strong problem-solving abilities, attention to detail, and the ability to work independently or as part of a team.

They should be knowledgeable about electrical systems, refrigerants, airflow principles, and safety protocols to perform their tasks effectively ⁠

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1⁠

Here is an example persona for an HVAC repair technician:

Name: John Smith Age: 35 Location: Newark, NJ Education: High school diploma or equivalent, HVAC certification preferred Experience: 5+ years of experience in HVAC repair and maintenance Skills:

Strong problem-solving abilities

Attention to detail

Knowledge of electrical systems, refrigerants, airflow principles, and safety protocols

Ability to work independently or as part of a team

Excellent communication skills

Customer service oriented

Physical stamina and strength to lift heavy equipment

Valid driver’s license and reliable transportation

Personality:

Patient and calm under pressure

Positive attitude

Dependable and punctual