Areas for action
Areas for action

Google Ads:

create and test run call only ad campaign for Workers compensation and/or motor vehicle accident claims

delve into whether the Conversion Compatibility Rate can be improved.

test whether ad blockers will prevent claim form from displaying - NO

review slowest loading pages (esp on mobile) for page speed optimisation opportunities

add more website content inc links (esp to Workers Compensation page) and around target keywords

consider ways to improve user engagement on-site

focus on keywords (that have lower competition) esp with location specific targeting

seek relevant website backlinks that would benefit users and SEO rankings.

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