We saw a large increase in direct traffic to the site this year, which I suspect is to do with security changes made in the browsers used by many site visitors. In general, more users are using restricted privacy settings that prevent analytics data from determining whether they found the site via a search (due to cookies being cleared, or by reducing the amount of time those cookies are retained). This likely means that the increase in search traffic is under-reported. According to Google Analytics we saw a 16% increase in search traffic over last year.
Traffic from social media increased substantially, suggesting that efforts to engage customers via Facebook has been paying off.
Paid search traffic decreased with a shift in focus from criminal compensation enquiries to workplace compensation claims.
Looking at where the social media traffic came from, the majority of it (95%) was from Facebook.