Audience overview

The website visitor growth was 31% over last years traffic numbers. This growth tracked new user growth (as the majority of traffic to the site - 91% was reported as new visitors).
There was an increase in bounce rate (users who don’t interact with more than one page of the site), suggesting that improvements could be made in user engagement, or that page speed improvements could be looked at to reduce this.
There were drops in the number of sessions per user (returning visitors) and the pages per session as well as time spent on the site. Average time spent on site is about 1 minute suggesting more could be done to improve user engagement.
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