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K. Future Press Release

"Working Backwards" press release for ETS's enhanced TOEFL Primary offering
Note: The testimonials and details mentioned are fictional for illustrative purposes.


ETS Launches Expanded TOEFL Primary Suite to Make English Learning More Accessible and Effective For Young Students Worldwide
PRINCETON, NJ - ETS has announced an expanded suite of offerings for its TOEFL Primary assessment to provide more comprehensive and engaging solutions tailored to helping young learners master English wherever they are in the world.
The new TOEFL Primary experience features interactive skill-building apps, localized instructional content mapped to CEFR standards, educator dashboards to track student progress, and new integration capabilities allowing third-party platforms to incorporate TOEFL Primary benchmarks into their own tools.
"For decades, the TOEFL name has been synonymous with English proficiency measurement worldwide," said David Payne, Vice President of Global Education at ETS. "With these new solutions, we are leveraging our trusted assessment capabilities to provide an enhanced end-to-end learning experience adapted to the unique needs of different geographies and younger students."
The goal is to make world-class, standards-aligned English learning content more accessible and effective, especially in non-English speaking countries. Key benefits include:
Personalized instruction and practice through AI-powered apps that adapt to each student's strengths and weaknesses.
Localized instructional modules that align with TOEFL score benchmarks while integrating cultural relevance.
Authoritative progress dashboards that allow teachers and parents to better support each child's unique learning journey.
"The new TOEFL Primary offerings helped my daughter finally become more confident in her English skills," said Marita Santos, a parent in São Paulo, Brazil. "I always wondered if the apps my child used truly benefited his English learning. With this new integrated assessment, I can see her growth mapped to global standards."
By expanding TOEFL Primary into a more comprehensive learning solution, ETS aims to empower students worldwide with the English capabilities to access new opportunities. To learn more, visit .
About ETS
At ETS, we advance quality and equity in education for people worldwide by creating assessments based on rigorous research. ETS serves individuals, educational institutions and government agencies by providing customized solutions for teacher certification, English language learning, and elementary, secondary and post-secondary education.

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