Initial Research

This is information that Boon collected prior to working with Allison.
Last edited 409 days ago by Dakota Younger.

Key Pain Points

Desires

Faster hires
Rapid ROI - short time to value — this is a sub-group of faster hires -
Engaging top/amazing talent
Remaining competitive in the war for talent
More diverse talent / More inclusive workplace
Greater retention (secondary desire - do not lead with this)
Mobile friendly (secondary)

Pain Points

Time intensive / manual / clunky
Poor engagement and communication
Inconsistent performance (of referral program)
Poor insight and analytics
Hard to track ROI and know what to improve
info
In my research, I learned that LinkedIn has had success using the term “passive talent”

Competitor Sites

Another competitor who could be useful to pull inspiration from regarding positioning and talking points.

Inspiration

This isn’t a competitor but we like their use of screenshots and how easy they make it for the user to understand how the product can be used.
We like the simplicity of the site and the straightforward language. It also speaks to key pain points well.
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