JavaScript required
We’re sorry, but Coda doesn’t work properly without JavaScript enabled.
Skip to content
Boon Marketing Hub
Dashboard
Branding & Messaging Review
Sales Enablement
Community
Partners
Key Channels
Sandbox
Product Marketing Roadmap
Marketing Admin
Notes
Archive
Referral Service Expansion Deck Outline
More
Share
Explore
Initial Research
This is information that Boon collected prior to working with Allison.
Last edited 409 days ago by Dakota Younger.
Insight & Feedback
Common Objections
Key Pain Points
Desires
Faster hires
Rapid ROI - short time to value — this is a sub-group of faster hires -
Watch video to learn more
Engaging top/amazing talent
Remaining competitive in the war for talent
More diverse talent / More inclusive workplace
Greater retention (secondary desire - do not lead with this)
Mobile friendly (secondary)
Pain Points
Time intensive / manual / clunky
Poor engagement and communication
Inconsistent performance (of referral program)
Poor insight and analytics
Hard to track ROI and know what to improve
Loading
www.perplexity.ai
In my research, I learned that LinkedIn has had success using the term
“passive talent”
Competitor Sites
Erin
Radancy
How it works
Employee Referrals
Staffing Referrals
Referrals by Roots
Hunt Club
Sense HQ
Xoxoday
Another competitor who could be useful to pull inspiration from regarding positioning and talking points.
Hireology
referrals
Inspiration
ClickUp
This isn’t a competitor but we like their use of screenshots and how easy they make it for the user to understand how the product can be used.
Hireology
We like the simplicity of the site and the straightforward language. It also speaks to key pain points well.
Key Pain Points
Desires
Pain Points
Competitor Sites
Inspiration
Want to print your doc?
This is not the way.
Try clicking the ⋯ next to your doc name or using a keyboard shortcut (
Ctrl
P
) instead.