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Boon Partner Portal
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Managing Partner Promotions

New Partnerships

Content Review & Guidance
Ensure partners’ promotional content aligns with Boon’s messaging and talking points
Provide useful collateral, including logos, icons, brand guidelines, etc.
Content Development
Develop content for partnership announcements that Boon will post to social media. Iterate with partners as needed until we’ve received their approval.
Develop copy
Social media posts
Guest blog posts
Design visuals
Campaign Development
Follow up with partners as needed and maintain momentum in the promotion plan
Coordinate launch schedule
Confirm partners launch their promotional campaign

Ongoing Promotion

When we don’t have new partnerships to announce, recycle previous announcements in ways that still feel fresh
Reminders, “Did you know...”, posts highlighting a few different partners, etc.
Develop new visuals to include in posts
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Partner spotlight series
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Market Research & Partner Prioritization

To ensure we’re engaging the right partners, it’s crucial that our marketing team thoroughly evaluates potential partnerships based on their synergy with our target market. This means looking at our ideal customer profile (ICP), the industries we aim to serve, company sizes, and geographic regions.
Key Considerations:
Larger Companies: While they might have slower decision-making processes and be hesitant to work with smaller companies like Boon, the potential payoff is significant due to their larger audience.
Smaller Companies: They may be more agile and eager to partner but offer a smaller reach.
Balancing these factors helps us prioritize partnerships that align with our strategic goals and maximize impact. For more insights, check out the market research we’ve compiled
here
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, and leverage tools like GPT and Perplexity for deeper analysis.
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Parnter Market Research Project | Perplexity
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Partner Promotion Campaigns

Each platform should be considered its own “campaign”.
Partner Name
Platform
Partner Content Approved
i
Boon Content Approved
i
Launch Date
i
Launch Successful
i
Notes
Lever (Employ)
Open
JazzHR (Employ)
Open
JobVite (Employ)
Open
Greenhouse
Open
Deel
Open
Marbles
Open
Ashby
Open
No results from filter
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Partner Promotions Calendar View
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Partners Contact Info
Company
Name
Email
Notes
Ashby
Kat Fergerson
kat@ashbyhq.com
Open
Employ
Scott Beatty
scott.beatty@employinc.com
Open
Pepelwerk
Kim Carter
Kim.Carter@pepelwerk.com
Open
Pepelwerk
Cody Campbell
Cody.Campbell@pepelwerk.com
Open
Greenhouse
​
​
Open
Deel
​
​
Open
​
​
​
Open
There are no rows in this table
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Partner LinkedIn Post Ideas

Ashby - A few weeks ago they launched a Podcast (
Offer Accepted
⁠
). We could offer to share their new podcast on our LinkedIn and offer to provide some discussion ideas about referral hiring if they are interested?
“Congratulations on launching your new podcast! At Boon, we're eager to invest more time into nurturing our partnerships through co-marketing efforts. We’d love to share your podcast on our LinkedIn page and include a brief blurb about it. Please see the proposed post copy below.
Let us know if this works for you or if you have any edits, thoughts, or concerns. Additionally, we’d be happy to provide some ideas for discussion topics related to referral hiring if you're interested!
Check out our partner Ashby's new podcast, Offer Accepted! 🎙️ They're diving deep into the world of hiring with industry leaders, sharing tips and tricks for building outstanding teams.
As former recruiters ourselves, we're all about those talent acquisition gems. And with the changing landscape of referral hiring, these conversations are more important than ever for attracting top talent.
Give it a listen and let us know what you think! 🎧”

Pepelwerk - Feature spotlight: Pepelwerk recently
posted about their WorkHub
⁠
solution (a solution to help connect students with internships and help educational institutions to offer relevant and effective programs). We could ask if it would be ok to re-post this info and add our spin on it about how this solution has implications for referral programs at large in the future. For example, “By providing a platform where students gain real-world experience and build networks, it enhances the quality of referrals.
Ex. “Exciting news from our partner, Pepelwork! Pepelwerk's WorkHub is revolutionizing how students and educational institutions connect through internships and apprenticeship opportunities in today’s fast-evolving job market. 🎓💼
What does this mean for the future of referral hiring? By helping students gain real-world experience and build their networks, we’re enhancing the quality of referrals as they advance in their careers. Let’s create the next-gen talent pipeline together! 🚀”
Employ - 1-2 interesting facts about the parent company and their suite of solutions. We could say something like:
“At Boon, we’re excited to invest more time in nurturing our partnerships through co-marketing efforts. One of our new initiatives is to spotlight our partners on our social media channels, particularly LinkedIn, and we’d love to feature your company!
If you’re interested, could you please share 1-2 interesting facts about your company? This could include your founding story, the inspiration behind your products, insights about your customer base, or initiatives related to DEI, social responsibility, etc.”
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Completed Campaigns
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