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Overview

Develop a cohesive and appealing brand voice

Straightforward - to the point
Human and authentic
Playful

Refine messaging to

Clearly differentiate Boon
Clearly communicate Boon’s purpose and value

Produce a document that employees and vendors can reference to ensure a cohesive tone and narrative

Accelerate lead gen vendor onboarding
Streamline copy review and edit process

Notes

Message and brand that is straightforward and direct - “hiring suck” - type vibe

I think it’s important to reinforce a message of authenticity and sincerity. I think it’s important for how the product is perceived.

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I like this ☝️style in the sense that it’s a polished design but also has some “drawing” on it. It creates a kind of human and approachable tone.

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