Skip to content
Boon Marketing Hub
Dashboard
Branding & Messaging Review
Sales Enablement
Community
Partners
Key Channels
Sandbox
Product Marketing Roadmap
Marketing Admin
Notes
Archive
Referral Service Expansion Deck Outline
Share
Explore

icon picker
Dashboard

Status:
⁠
⁠
Projects Table
⁠

⁠
Now | Not Now Focus Board
⁠
⁠
Projects Board
⁠
⁠
Deadlines Calendar 🗓️
⁠

⁠
In-Queue ⏭️
⁠
⁠
Abandoned Projects
⁠
⁠
Completed Projects
⁠

⁠

Areas of Ownership

Marketing Area
Priority
Drives
Supports
Approves
Marketing Strategy




Marketing KPIs
1
Allison
TaCara
Dakota
Channel Strategy
1
Allison
TaCara
Dakota
Marketing Budget
1
Allison
TaCara
Dakota
Product Marketing




Positioning & Audiences
1
Allison
TaCara
Dakota
Lifecycle E-mail
3
??
??
??
Review Sites {Capterra / G2}
2
TaCara
Allison
Dakota
Pricing Strategy
1
Dakota
Allison
Dakota
Sales Enablement
2
??
??
Sales
Community




Partner Marketing
1
TaCara
Allison
Dakota
Events
3
TaCara
Allison
Dakota
Testimonials
2
TaCara
Allison
Dakota
Boon Champion Program
2
TaCara
Allison
Dakota
Brand




Website
1
Allison
TaCara
Dakota
Thought Leadership
1
Allison
TaCara
Dakota
PR / Media Pitching
2
TaCara
Allison
Dakota
Growth




SEO
1
Catalyst Agency
??
Allison
LinkedIn
1
Catalyst Agency
??
Allison
Direct Response E-mail
3
??
??
??
There are no rows in this table
⁠
Messaging Analysis Action Items:
A. Segment-Specific Content
Recommendation
Owner(s)
Priority
A-1
Launch industry pages (Healthcare, Staffing/Recruiting, B2B SaaS, HR Ops, Partners) with segment-specific pain points, jargon, integrations, and success metrics.
Marketing Web
A-2
On the Healthcare page, highlight HIPAA/GDPR compliance, data security, and integrations with common healthcare HRIS/ATS.
Marketing Web
A-3
On the Staffing & Recruiting page, emphasize differentiation (how agencies win new business) and new revenue streams; remove “save $X vs. agency fees” language.
Marketing Web
B. Success-Story Library
​
​
B-1
Publish at least one case study per segment (tech SaaS, staffing agency, healthcare system, etc.) with concrete outcomes (hires, time-to-fill, revenue).
Content Mktg
B-2
Add pull-quotes & logos from these stories to decks, one-pagers, and website.
Design
C. Collateral Versions
​
​
C-1
Split the main sales deck into two tracks: Employer (keep cost-per-hire savings slide) vs. Agency Partner (replace with “incremental earnings” & white-label options).
Product Mktg / Sales Enablement
C-2
Create an Agency-friendly ROI/revenue calculator (shows placement-rate uplift + bonus revenue instead of employer cost savings).
Sales Ops
D. Origin-Story & Brand Voice
​
​
D-1
Thread the “built-by-recruiters” origin story into About page, PR boilerplate, and ad copy to boost authenticity.
Brand Comms
E. Follow-Up Process & Templates
​
​
E-1
Provide reps with personalized email & LinkedIn templates that auto-pull segment pain points and success stories.
Sales Enablement
E-2
Add a templated “What to expect in your demo” email/landing page sent immediately after a discovery-call booking.
Growth Ops
E-3
Build CRM workflow that prompts reps to book next meeting live on the call (KPI tracked).
Rev Ops
F. Interactive Tools
​
​
F-1
Embed a web-based ROI calculator on the site for employers (self-serve); agency version gated for partners.
Product Mktg / Web Dev
G. Partner / Consulting Motion
​
​
G-1
Stand-up a Partners page detailing co-marketing, integration guides, revenue share, and enablement kit.
Partner Mktg
G-2
Draft a joint-success one-pager for consulting/channel partners with multi-party case example.
Partner Mktg
H. Continuous Feedback Loop
​
​
H-1
Schedule monthly transcript-insight review between Sales & Marketing to update messaging and objection-handling docs.
Rev Ops
H-2
Add a shared Slack/Coda section where reps drop new objection patterns & wins for real-time enablement updates.
Rev Ops
There are no rows in this table
⁠

Want to print your doc?
This is not the way.
Try clicking the ⋯ next to your doc name or using a keyboard shortcut (
CtrlP
) instead.