Overview
Use the community as a customer acquisition tool and community/brand-building resource.
We make Boon the one-stop shop for all things referral hiring!
This resource will help educate TA professionals on the benefits of referral hiring and give them the resources they need to get their referral program up and running. Companies with existing and active referral programs are more likely to become customers.
Improve SEO by having content that aligns with what people who are looking into referral hiring would search such as:
Best referral reward structures How to launch a referral program Benefits of referral hiring How to improve engagement in my referral hiring program This would also be a great sales and customer success resource! Customers are always looking for support and resources for how to launch or improve their referral program.
Name Brainstorm
V1
Searchable knowledge base:
Newsletter templates (canva) Social media post templates (canva) V2
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Additional Ideas To Explore
Monthly newsletter
Community/form feature so that community members can share and contribute their own tips and ideas.
In the future we could have premium content that people could either pay for if they don’t have a Boon account or highlight how all paid employers get access to this content.