Overview
Develop a cohesive and appealing brand voice
Straightforward - to the point Refine messaging to
Clearly differentiate Boon Clearly communicate Boon’s purpose and value Produce a document that employees and vendors can reference to ensure a cohesive tone and narrative
Accelerate lead gen vendor onboarding Streamline copy review and edit process
Notes
Message and brand that is straightforward and direct - “hiring sucks” - type vibe
I think it’s important to reinforce a message of authenticity and sincerity. I think it’s important for how the product is perceived.
I like this ☝️style in the sense that it’s a polished design but also has some “drawing” on it. It creates a kind of human and approachable tone.