There should be a message button viewable to premium members to send a message via our platform to retailers. A copy also gets sent to the retailers by email. This feature is currently available only when a retailer initiates and it’s tied to an order but this would be separate from an order related message.

As a business, my goal is to facilitate more sales on the platform, thereby increasing my own profitability. To achieve the goal, I would like

@Brand

⁠

to initiate new relationships with Retailers. This user action is a purpose of this feature: Message new buyers

As a

@Brand

⁠

, I want to

@take action on my own to initiate relationship with retailers

⁠

, so that I can

@let a retailer know about my product via a message that can include a product image.

⁠

Need to be able to take initiative to reach out to retailers.

I want to be able to attach/link one or more product images to my message.

I want to know right away when a retailer responds.

Prerequisite: search for retailers

Prerequisite: the intra-platform messaging feature

The first time a brand messages a retailer, they must do it from the retailer’s profile (can’t initiate from their inbox).

Can send to individual retailers (not bulk)

The message goes to the retailers message center / inbox.

The message is also emailed to the retailer.

Can only message once (can’t click “contact button” a second time)

Basic brands can receive unlimited messages from retailers

Any (approved) retailers can send messages brands

Brand

take action on my own to initiate relationship with retailers

let a retailer know about my product via a message that can include a product image.

to facilitate more sales on the platform, thereby increasing my own profitability

initiate new relationships with Retailers

Phase 2

消息发送 - 管理员

(2) Priority 优先级

⁠

Premium and Beyond Features

⁠

, Premium Feature - User Stories

Messaging - Admin

Admin messaging center for drafting and sending messages to brand/retailer accounts.

Primary: To clearly communicate sales and marketing opportunities to Brand Subscribers from Retailer Subscribers.

Secondary: To communicate platform features and service updates.

Tertiary: To facilitate and process new and existing orders by communicating to the Brand Subscriber and Retail Subscriber.

As a business, my goal is to get users to upgrade to premium services or make connections that help them buy/sell more products. To achieve the goal, I would like

@Admin

⁠

to send regular and timely messages to brands on topics that matter to them. This user action is a purpose of this feature: Messaging - Admin

As a

@Admin

⁠

, I want to

@be able to write and publish messages to individual brands/retailers or groups of brands/retailers

⁠

, so that I can

@up-sell other services; let them know of new brands/retailers; make recommendations; or email them about their account(s).

⁠

I can select individual brands, brands who have received orders from a specific retailer within a selected time period, all brands, individual retailers, all retailers, retailers who order specific brands within a selected time period.

Admin

be able to write and publish messages to individual brands/retailers or groups of brands/retailers

up-sell other services; let them know of new brands/retailers; make recommendations; or email them about their account(s).

to get users to upgrade to premium services or make connections that help them buy/sell more products

send regular and timely messages to brands on topics that matter to them

Phase 2

消息发送 - 管理员

(2) Priority 优先级

⁠

Premium and Beyond Features

⁠

, Premium Feature - User Stories,

Admin Messaging Requirements

⁠

Messaging - Admin

Admin messaging center for drafting and sending messages to brand/retailer accounts.

Primary: To clearly communicate sales and marketing opportunities to Brand Subscribers from Retailer Subscribers.

Secondary: To communicate platform features and service updates.

Tertiary: To facilitate and process new and existing orders by communicating to the Brand Subscriber and Retail Subscriber.

As a business, my goal is be able to accurately target users with messages, even as the user base continues to grow. To achieve the goal, I would like

@Admin

⁠

to use Admin messaging features to streamline the process. This user action is a purpose of this feature: Messaging - Admin

As a

@Admin

⁠

, I want to

@get away from relying on manual methods of identifying the correct audience for messages

⁠

, so that I can

@increase the efficiency of our communications and be able to keep up with the growing number of brands and retailers, maximizing their experience of the platform.

⁠

Message template should include Title; Message; Date (date published); Message Categorization drop-down (Pitch, Request, Marketing, Orders).

Message should say “From Landing” in recipient’s inbox.

I should be presented with an “audience selection” tool.

Even if messages are sent to multiple recipients, responses will be 1:1.

Messages should have the ability to attach documents.

Landing should be able to view all the messages Landing has sent to brands and retailers.

Landing should be able to view all the messages sent between brands and retailers.

We want to send a message about Ulta store openings post-Covid closure. Rather than sending an email to each of the brands separately, we send one message and select all brands that have received an order from Ulta in the last six months.

Admin

get away from relying on manual methods of identifying the correct audience for messages

increase the efficiency of our communications and be able to keep up with the growing number of brands and retailers, maximizing their experience of the platform.

be able to accurately target users with messages, even as the user base continues to grow

use Admin messaging features to streamline the process

Phase 2

消息发送 - 管理员

(2) Priority 优先级

⁠

Admin Messaging Requirements

⁠

Messaging - Admin

Admin messaging center for drafting and sending messages to brand/retailer accounts.

Primary: To clearly communicate sales and marketing opportunities to Brand Subscribers from Retailer Subscribers.

Secondary: To communicate platform features and service updates.

Tertiary: To facilitate and process new and existing orders by communicating to the Brand Subscriber and Retail Subscriber.

As a business, my goal is save time on administrative tasks related to messaging. To achieve the goal, I would like

@Admin

⁠

to use Admin messaging features to streamline the process. This user action is a purpose of this feature: Messaging - Admin

As a

@Admin

⁠

, I want to

@have a clean and easy to use messaging center

⁠

, so that I can

@craft messages and know they'll get to where I need them to go.

⁠

Easy to create, send/receive messages to/from Subscribers.

The ADMIN navigation bar should feature an Inbox icon.

Searchable be keyword in titles and message bodies [right?]

Can filter by brand/retailer/contact [right?]

Can download or print messages [right?]

Admin

have a clean and easy to use messaging center

craft messages and know they'll get to where I need them to go.

save time on administrative tasks related to messaging

use Admin messaging features to streamline the process

Phase 2

消息发送 - 管理员

(2) Priority 优先级

⁠

Admin Messaging Requirements

⁠

Messaging - Admin

Admin messaging center for drafting and sending messages to brand/retailer accounts.

Primary: To clearly communicate sales and marketing opportunities to Brand Subscribers from Retailer Subscribers.

Secondary: To communicate platform features and service updates.

Tertiary: To facilitate and process new and existing orders by communicating to the Brand Subscriber and Retail Subscriber.

As a business, my goal is have reliable records on all communications with users. To achieve the goal, I would like

@Admin

⁠

to use the system to reference historical records as needed. This user action is a purpose of this feature: Messaging - Admin

As a

@Admin

⁠

, I want to

@have a clean and easy to use messaging center

⁠

, so that I can

@to centralize all important messages on the platform.

⁠

Easy to create, send/receive messages to/from Subscribers.

The ADMIN navigation bar should feature an Inbox icon.

Searchable be keyword in titles and message bodies [right?]

Can filter by brand/retailer/contact [right?]

Can download or print messages [right?]

Admin

have a clean and easy to use messaging center

to centralize all important messages on the platform.

have reliable records on all communications with users

use the system to reference historical records as needed

No results from filter

⁠

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