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The Brand Canon
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    • Purpose
    • The Method
    • The Mark
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      • Traps - What we never do
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The Brand Canon
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Traps - What we never do
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Traps - What we never do

Traps — What We Never Do
Chase seasonal trends or “drops”.
Use synthetic blends as primary fabric.
Discount deeper than 20 % (value over volume).
Break brand grid or colour harmony for ad click‑bait.
Over‑promise delivery timelines—honesty builds patience.

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