Skip to content
The Brand Canon
  • Pages
    • Purpose
    • The Method
    • The Mark
    • The Monk
    • Brand Ideals
    • Graphic Devices
    • Brand Pattern
    • Colors
    • Typography
    • Iconography
    • Illustration
    • Photography
    • Tone of voice
      • Traps - What we never do
    • Downloads
The Brand Canon
/
Iconography
Share
Explore

Iconography

We employ two Iconography systems for our brand

1. Foundational Overlap Icon style

This is our primary style, used at signages, Primitive overlapping shapes used to make symbols
⁠
icons.gif
⁠
⁠
We employ a back to basic philosophy to our iconography. Just like how our logo is brand mark is made of primitives to create a distinct visual language
⁠
image.png
⁠

2. Outline style

Used only where we have to describe a fabric feature in detail. Where accuracy of depiction is of essence and can’t be efficiently communicated in the previous style.
Note the use of strong thick lines.
⁠
image.png
⁠
⁠
⁠
image.png
⁠
⁠
⁠
image.png
⁠
⁠
1. Foundational Overlap Icon style
2. Outline style
Gallery
 
Want to print your doc?
This is not the way.
Try clicking the ··· in the right corner or using a keyboard shortcut (
CtrlP
) instead.