Iconography

We employ two Iconography systems for our brand

1. Foundational Overlap Icon style

This is our primary style, used at signages, Primitive overlapping shapes used to make symbols

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We employ a back to basic philosophy to our iconography. Just like how our logo is brand mark is made of primitives to create a distinct visual language

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2. Outline style

Used only where we have to describe a fabric feature in detail. Where accuracy of depiction is of essence and can’t be efficiently communicated in the previous style.

Note the use of strong thick lines.

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1. Foundational Overlap Icon style

2. Outline style

Gallery

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