The Brand Canon

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The Brand Canon

Brand Ideals

No logo

We are not obsessed in putting our logo on every surface we can. whenever we do we make the presence of the logo impactful.

ANTI———Luxury

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Style over fashion

We are anti-trend. Permanence and purpose over what’s trending.

Positive Deviance

Authenticity

Casualness over postured.

Sustainability as a matter of fact.

ANTI———Luxury

Style over fashion

Positive Deviance

Sustainability as a matter of fact.

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