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The Brand Canon
  • Pages
    • Purpose
    • The Method
    • The Mark
    • The Monk
    • Brand Ideals
    • Graphic Devices
    • Brand Pattern
    • Colors
    • Typography
    • Iconography
    • Illustration
    • Photography
    • Tone of voice
      • Traps - What we never do
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The Brand Canon
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Brand Ideals
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Brand Ideals

No logo

We are not obsessed in putting our logo on every surface we can. Whenever we do, we make the presence of the logo impactful.

ANTI———Luxury

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Style over fashion

We are anti-trend. Permanence and purpose over what’s trending.

Positive Deviance

Authenticity

Casualness over postured.

Sustainability as a matter of fact.


No logo
ANTI———Luxury
Style over fashion
Positive Deviance
Authenticity
Sustainability as a matter of fact.
Gallery
 
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