The Brand Canon

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The Brand Canon

The Mark

Meaning

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Our logo embodies a bold and decisive ⯁ form, meticulously crafted with precision and equilibrium. In a deck of cards, the ⯁ is commonly known as a diamond and represents its value and rarity. The two towering pillars signify our unwavering commitment to upholding the utmost standards. Notably, the negative space forms an unmistakable M. The logo's sharp and unyielding edges reflect our brand's resolute and unwavering stance.

Dos and Don’ts

1. Keep proportions in check

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Even if the logo is simple enough to be hand drawn don’t assume the proportions are malleable:

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2. Minimum clear space

To ensure the right amount of breathing space around the Monks of Method logo the following process should be applied:

Step 1

Pick the rectangular element from the M icon.

Step 2

Rotate it 90° for vertical spacing.

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3. Lines of the brand logo must always touch clean

This also a guideline for other assets where shapes meet. As a brand we are particular about this alignment

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What this means in Design softwares...

In Adobe Illustrator/Photoshop

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Select “Align Stroke to Inside”

In Figma

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Select inside stroke

Usages

Dos and Don’ts

1. Keep proportions in check

2. Minimum clear space

3. Lines of the brand logo must always touch clean

What this means in Design softwares...

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