Graphic Devices
MoodBoard
Swiss design + Bauhaus + Art Deco + Brutalism
The method symbol and its usage
There are a few exceptions for pattern rule:
Grid lines, Construction lines
The method is a compulsion of structure. Using Swiss grid system to create a sense of structure.
Using Swiss grid system to create a sense of structure and hierarchy.
Lines does not mean thin frames
Lines does not mean using them as graphical patterns
They have to be structural
Bold clean typography
Geometric shapes and modular layout
Low contrast Dual tone design
Lighting: Flat and graphic—emphasis comes from shape and contrast, not gradients.
Reject digital - embrace physical.
Just as we celebrate the lived in look, celebrate aging of garments as character.
We use the same in as a visual device
Grains
Scratches
Fades
Stamps
Wear and tear
Texture doesn’t mean grunge
Note of caution: Don’t over do it. It needs to be authentic,
Avoid faux materialism
Avoid Gradients
Avoid Drop Shadows
You may use solid offset shadows sparingly to create elevation in interfaces.
Avoid Translucency/Transparency
No translucent text/shape overlays
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