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Gallery
The Brand Canon
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Gallery
The Brand Canon
Purpose
The Mark
The Monk
Brand Ideals
Graphic Devices
Brand Pattern
Colors
Typography
Iconography
Illustration
Photography
Tone of voice
Traps
Downloads
Graphic Devices
MoodBoard
Swiss design + Bauhaus + Art Deco + Brutalism
The method symbol and its usage
There are a few exceptions for pattern rule:
Refer to
Brand pattern
for legal usage of the patterns.
Grid lines, Construction lines
The method is a compulsion of structure. Using Swiss grid system to create a sense of structure.
Using Swiss grid system to create a sense of structure and hierarchy.
Lines does not mean thin frames
Lines does not mean using them as graphical patterns
They have to be structural
Bold clean typography
Geometric shapes and modular layout
Low contrast Dual tone design
Reject digital - embrace physical.
Just as we celebrate the lived in look, celebrate aging of garments as character.
We use the same in as a visual device
Grains Scratches Fades Stamps Wear and tear
Texture doesn’t mean grunge
Note of caution:
Don’t over do it. It needs to be authentic,
Avoid faux materialism
Avoid Gradients
Avoid Drop Shadows
You may use solid offset shadows sparingly to create elevation in interfaces.
Avoid Translucency/Transparency
No translucent text/shape overlays
MoodBoard
The method symbol and its usage
Grid lines, Construction lines
Lines does not mean thin frames
Lines does not mean using them as graphical patterns
Bold clean typography
Geometric shapes and modular layout
Low contrast Dual tone design
Reject digital - embrace physical.
Texture doesn’t mean grunge
Avoid faux materialism
Avoid Gradients
Avoid Drop Shadows
Avoid Translucency/Transparency
Gallery
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