PMM Hub Template

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PMM Backlog

When you know a project is a good idea, or your extended team keeps asking you to tackle a new project, but you just can’t get it done in the current cycle of workーadd it to your backlog! To help communicate why you might take on one project over several others, think about doing a quick “t-shirt sizing” of Priority and Lift to stack rank your back log. Expand the heading below for more details.

🎯 Need more help prioritizing requests? The Product Marketing Alliance is here to help with

the guide to prioritizing feature requests⁠

.

Determine Project Priority

We can’t do it all! But we want to!

Here’s a table of items to consider in future planning cycles, or as bandwidth allows.

Note - for planned inbound activities, please see

Research Agenda⁠

⁠

🚦 Tips for gauging priority

How closely does this align to company OKRs (DAU growth & ARR)?

How many users will this impact (all of them? some of them? none of them?)

How many internal team members will this impact? What is the net ROI in FTEs?

🏋🏻‍♀️ Tips for gauging lift

How many “sub-tasks” are there to this (including internal reviews, message testing, etc.)

How big is the cross-functional team required to make this happen?

Are you borrowing from other teams’ time?

How long would it take you do on your own?

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Sorted by Priority divided by Lift

PMM Back Log

PMM Back Log

Item

Description/Need

Notes

Submitted By

Brain Trust

Status

Priority

Lift

Pri/Lift

1

Project A

We currently have a need for X. We’d like to start solving for X by doing A, B and C.

The Brand team has also volunteered to help with this.

Elaine Sohng

Alan Chowansky

Buck Dubois

Felix Marlin

🛠 In Progress

2.5

2

Project B

Our primary competitors have an external asset describing their ability to ___. We should develop such an asset.

Will require a few cycles of message testing. Sales team is already in-market with this solution.

Andrew Stinger

Lola Tseudonym

Maria Marquis

Joel Davis

⏳ Not started

0.6

3

Project C

Revisit our pricing tiers to evaluate offering a new, discount tier.

Data team does not have bandwidth for conversion funnel analysis at this time.

Alan Chowansky

Mary Jones

🚧 Blocked

0.5

There are no rows in this table

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