PMM Hub Template
Challenges & Challengers

icon picker
Battle Cards

A frequently requested asset from PMMs with no single “right” way to generate them, Battle Cards can help everyone at your company get up-to-speed quickly on competitors and their perceived advantages/disadvantages.

The template on this page is how we got started building out our program at Coda; feel free to use it to get started for your company, too!
Add a Competitor
Competitor XYZ
Talk to Alan Chowansky from the Sales Team - he’s done business with them before.
Competitor Name
Competitor XYZ
Widget Inventory Management
Widget Procurement Process Management
Target AUdience
Widget Suppliers
Widget Vendors
Our competitive advantage
Uptime of dashboards (we beat them by over 30%)
User Reviews - We have a 4.7 rating on G2 to their 3.8
Rate of innovation - They’ve had no major upgrades in 6 months
Watch out!
They’ve been known to offer steep discounts on pricing for enterprise - try to avoid a bidding war.
Notable Verticals & Users
Verticals: Business & Industrial Markets, Automotive, Retail
Users/Customers: Canadian Government, Dunder-Mifflin, Anne Hathaway
Notable History
Founded in 1920
Merged with WidgeCore in 2010, tripling company ARR
Additional Notes
Talk to
@Alan Chowansky
from the Sales Team - he’s done business with them before.
Want to print your doc?
This is not the way.
Try clicking the ⋯ next to your doc name or using a keyboard shortcut (
) instead.