This is as loud as we get, with the entire company working in concert to support the launch. Everyone is going to pay attention to this
These are the defining Company Moments that reverberate throughout the entire company, our users, our prospective users, our investors and others Who do you endeavor to reach with a launch of this size?
How long do you need to prep?
What is an example of this kind of launch from your team/company past?
What channels will you typically activate for this type of launch?
We're still making quite a bit of noise with these launches and getting a lot of attention from a big audience.
Product & Features that expanded our core product uniqueness. Differentiates us from competition by offering something new, or vastly better & re-imagined than what already exists. Launches & Templates that make clear our product Magic & make people say "Holy smokes! That's incredible!"
Be sure to consider asset generation lead time, internal training needs, Beta testing periods, etc.
Thoughtful, comprehensive launches that live between "louder than piano" and "not quite as loud as forte."
Feature is likely of interest to only a specific subset of our user base
This is especially helpful in aligning on timing with your Product team
We have a strategic reason to be quieter with this launch, but still want to bring it to market crisply and cohesively. These launches may take a variety of forms, including:
Updates/Fixes to products that had issues, but the issues weren't noticed/reported by our users nor community Features that already exist in a number of competitors' solutions, and we’re late to reach table stakes Fast follows from big launches, where we don't want to pull attention from the recent big launch
What other moments (awards, speaking engagements, funding rounds, etc.) should you consider putting your operational engine for launches & outreach behind? How will you do it?