Welcome!
Welcome!
Use this template to organize and thrive in your life as a Product Marketer
As a Product Marketing Manager at Coda, I’ve had the privilege of taking over 100 products and feature updates to market in the past 12 months. Prior to my time at Coda, I was a PMM on the Media & Creators team at Instagram. In both roles, I’ve been indebted to the (my trusted collaborators and advisors for this hub) for providing incredible resources and community.
In both roles, my most successful moments were when our front line teams felt like experts in our newest products, our users and customers found immediate value in the features we shipped for them, and our product teams felt plugged-into (and invested in!) steady cycles of inboundーfrom our users, the marketplace, and competitors.
As a Product Marketing Manager, demonstrating expertise and navigating cross-functional nuance are core to my daily work. Thanks to Coda, I have a single source of truth that’s part operational system, part insights library, part communal resource, and entirely easy to share, keep up-to-date, and navigate. Gone are my days of digging thru bookmarks or keeping spreadsheets of links to other resources!
It might take a little bit of time upfront, but once you’ve put your spin on the pages in this doc, I’ve got faith you’ll find your flow moves a little more quickly, and your colleagues will be able to help themselves a bit more independently.
Check out the table below for an overview of what’s inside, or click thru the pages and subpages at left to get started!
Ready to customize your own copy?
Click Here
Overview
Page
What's Inside
1
Your roster ー both for your core team, and the “extended family” that all contribute to great experiences taking products to market.
2
Document your norms and best practices for internal communication. Be the cross-functional teammate whisperer you were born to be.
4
Clarify and align on your research agenda with your fellow PMs, product team colleagues, and researchers.
7
Establish tiers for your launches to make sure your users don’t think you’re always shouting at them, and your PMs don’t think you’re only ever whispering about their great features.
8
A Coda tried-and-true “mini-brief” to guide internal comms, messaging drafts and channel alignment for your launches..
9
Document your messaging norms, core value props and boiler plates, and refer to them for quick and easy use.
10
Especially helpful for newer teammates, a dictionary or glossary of nouns and frequently used terms can help everyone move quickly, and consistently.
11
Who do I talk to for social media? What are the rules for our blog? What’s the best way to send out a scaled email campaign? Log it all here, and ship content like a boss.
12
Document the info that will have you singing We are the Champions every day of the work week.
13
Help your teammates have honest, well-rounded conversations in competitive contexts.
16
Those worthy projects you just can’t get to in this cycle? Log them and stack rank them here.
17
You’ll notice some of the tables throughout this hub have drop-down menus (”select lists”). If you want to modify any of these for your team, you can find the source tables in the pages in the “vault.”
There are no rows in this table
A few of the 25,000+ teams that 🏃♀️ on Coda.
Coda is an all-in-one doc for your team’s unique processes — the rituals that help you succeed. Teams that use Coda get rid of hundreds of documents, spreadsheets, and even bespoke apps, to work quickly and clearly in one place. This template is a Coda doc. Click around to explore.
Find out how to Coda-fy your rituals.
Want to print your doc?
This is not the way.
This is not the way.
Try clicking the ⋯ next to your doc name or using a keyboard shortcut (
CtrlP
) instead.