Beyond a brand’s logos, visual elements can be used to make a brand unique and memorable. When made with this intent, they’re called Key Visual Elements. They work hand in hand with the rest of the elements, creating a system that expresses the brand’s DNA and values beyond a single mark.
Key Visuals are elements designed to be unique to the brand and custom fit for the type of touch points the brand has.
The following elements complement different textures and materials present in the space by adding its own textures to brand touchpoints. They allude to the interior design and also the appreciation of both coffee and music by illustrating their fine notes & nuances.
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Key Visual Element
