ARC Expanded - Standards Manual

Verbal Identity

Brand Signatures

Brand Elements

Layout Guide

Photography Guidelines

Explore

Key Visual Element

Illustrations

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Download Illustrations Here

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Overview

Archipelago visually showcases pride of place through the use of illustrations, whether it be in the letras y figuras or the botanical illustrations. Archipelago uses the best ingredients sourced from all over the Philippines which is what the illustrations try to communicate.

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Archipelago Letras Y Figuras Alphabet

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Letras y figuras is a genre of painting from the Spanish colonial period in the Philippines. Popularized by

Jose Honorato Lozano⁠

, Archipelago draws from this rich tradition of illustrative letters showcasing Filipino slices of life during that time period.

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Usage

To push pride of place as Archipelago’s core, the custom-made letras y figuras can be used for decorative purposes alongside other brand elements.

The Archipelago Letras can be used to spell out words and names as shown in the example below. This application should be used for added impact, for exampler in give-aways spelling the recipients nickname, in title cards, in signages, etc. It can also function like a typographic headline.

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They can also be used like

illuminated manuscripts⁠

where the first letter of a paragraph comes from the letras y figuras library.

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Misuse

Make sure that spacing between the letters is consistent.

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Make sure to have consistent proportion for each letter.

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Do not use the Archipelago Letras when there are no other brand elements present like the brand signatures and other key visual elements.

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Do not overuse the Archipelago Letras.

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Do not use it in place of the headline font in the typography library.

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Botanical Illustrations

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Below are illustrations of botanicals based on Fr. Blanco’s works. These may be used in print and digital applications. The style emulates early scientific illustrations rendered in graphite and watercolor.

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Lava Rock

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Mango

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Orange

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Sampaguita

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Wheat

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Pine

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Calamansi Flower

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Oak Leaf

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Oak Leaf

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Calamansi

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Pomelo

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Taal Volcano

New Label Illustrations

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Below are illustrations of botanicals as seen on the new labels. These may be used in print and digital applications. The style emulates letterpress prints commonly used in premium spirit labels.

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Florals

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Florals Left

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Florals Right

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Mountains Center

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Mountains Left

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Mountains Right

Additional Illustrations

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Download Here

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Below are some illustrations of drink recipes produced for Archipelago. These may be used in print and digital applications. The style is reminiscent of ink sketches with watercolor. This style can be followed when making new drink illustrations.

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ARC & Tonic

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ARC Collins

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Cloudrunner

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Negroni

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Summer as a Verb

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ARC 75

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Causeway

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Full Circle Martini

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Ramos Gin Fizz

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The Dewey Gimlet

Creating other illustrations

Some applications may need specific illustrations aside from the Archipelago Letras and botanical illustrations mentioned above. Here are some rules to guide future illustration expansion projects:

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Mangifera_rostrata_Blanco1.62 - Mango Blanco.jpg

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Take cues from vintage storybooks, illuminated manuscripts, archival prints, scientific illustrations, journals and the like.

As much as possible, reflect the true colors of the ingredients when making new illustrations but colors used must be muted, earthy and with a sepia tone reminiscent of storybook illustrations and archival prints.

(Right) Magnifera Rostrata illustrated by Manuel Blanco.

Etching, hatching, cross-hatching, paintings, and ink and pencil sketches are some art styles Archipelago draws inspiration from. These styles are used as inspiration when making new illustrations while also making them fit for contemporary use.

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640px-AGAD_Albrecht_Dürer_–_The_Sudarium.jpg

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Veronica,

engraving⁠

, 1513. Example of hatching (e.g., background) and cross-hatching in many darker areas by

Albrecht Dürer⁠

Archipelago is premium, meaning illustrations should be kept classy and refined to match the overall tone of the brand.

Misuse

Do not use multiple copies of an illustration in a single layout. If it can’t be helped, rotate the image of flip the orientation so it won’t be too obvious.

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