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Key Visual Element

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Additional marks

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ARC-Sun-OVRH.png
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As an additional mark, we’re employing the 8-pointed sun derived from the Philippine flag into ARC’s arsenal of symbols. This mark represents the brands unique Filipino Identity. This is taken from the embossed sun at the bottom of the bottle.
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BOTTOM EMBOSS_PH SUN_BLK.jpg
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Construction

To distinguish our mark from other popular use of the symbol, our mark consists of 2 basic elements; The 8-pointed sun, and the 8-pointed star container.
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ARC-Sun-CON-11.png
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As a general rule, the sun should be placed inside the star container. In specific applications like packaging or points of purchase, the sun can be used without the star container.
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ARC-Sun-CON-12.png
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ARC-Sun-CON-13.png
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With the exception of the background pattern, the star container cannot be used without the sun inside it.
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Misuse

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ARC-Sun-MIS-14.png
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ARC-Sun-MIS-15.png
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Do not alter the proportions of the sun and star.

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ARC-Sun-MIS-16.png
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Do not create unapproved patterns using the mark.
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ARC-Sun-MIS-17.png
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Do not alter the mark’s shape.
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ARC-Sun-MIS-18.png
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Do not change it’s line thickness
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ARC-Sun-MIS-19.png
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Do not use unapproved colors.
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ARC-Sun-MIS-20.png
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Do not apply other effects to the mark like drop shadows, bevel, emboss, outer glow etc.
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ARC-Sun-MIS-21.png
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Do not place the mark on a busy background.
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ARC-Sun-MIS-22.png
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Do not use the mark as a container for text or image.

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