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ARC Expanded - Standards Manual
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Verbal Identity
Brand Signatures
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The main inspiration for Archipelago’s brand signatures is the letras y figuras, a genre of painting from the Spanish colonial period in the Philippines. The logos not only show vignettes of the past but also showcase pride in the Philippine’s terroir and vast array of botanicals.
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The pages above show the official brand signatures of the ARCHIPELAGO brand identity system.

The following lock-ups are all the prescribed marks provided by Archipelago.
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Download the Brand Signatures here
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