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Photography Guidelines

Archipelago incorporates a variety of photography to showcase both the terroir and unique endemic ingredients, as well as the community of people behind the production of the spirits.

Mood & Feel

(Image Above: A shoreline in Palawan)
As an overall directive, Archipelago’s photography style aims to convey a feeling of freshness and lightness - connecting viewers to the tropics and allowing them to indulge in a bright and sunny atmosphere. Given this rationale, color and vibrancy are key in the treatment of the photos - as well as a preference to avoid dark or overly moody lighting/compositions.

🏞 Landscape Photos

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Landscape photos incorporated into collaterals should depict the grandeur and lushness of the Philippine terrain. We recommend using landscape imagery related to where the ingredients of each variant are sourced. In that way, the photos used add depth to the brand’s narrative and help drinkers experience each variant’s unique terroir.

🤲 Process & Ingredients Photos

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We recommend process photos be captured in a natural - almost film-like way: with people in movement, ingredients organically arranged. The idea is to keep things as natural and uncontrived as possible, capturing the day-to-day movement of the Full Circle Distillery.
Photo treatment should be soft and airy, with pops of color and soft contrast.

🍾 Bottle/Product Photography

Bottle shots should aim to convey a tropical, natural feel through elements like textured surfaces (for more minimalist layouts) and greenery (for more composed/styled shots).
For composed layouts, we recommend an outdoor setting that can incorporate greenery in the environment, while also keeping the key ingredients found in the gin variant within the frame. We also recommend styling the layout according to the drinkers’ context - whether that be on the beach, in a bar, or at a friend’s home.
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