Primary Logo
Primary Logo

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Overview

The primary logo is the main brand signature. It should be used primarily on but not limited to products, print materials and digital applications. Below are the versions of the primary logo and their recommended usage.

Composition

The primary logo is composed of the 3-letter mark and the wordmark stacked on top of each other as seen below.

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Versions

Full Color

The full color version of the primary logo uses the fully illustrated 3-letter mark and the two-color wordmark. This must be used on full-color print and digital materials whenever possible.

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Colored Outline

The colored outline version of the primary logo uses the one-color 3-letter mark in Archipelago Blue and the two-color wordmark. This must be used for applications where color use is limited. For example on bottle labels, packaging, silk screen printing, etc.

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One-color Outline

The one-color outline version of the primary logo has three color variations: Archipelago Blue and Archipelago Dense Black. and white. They can be used on materials where application is limited to one (1) color. For example, stamps, decals, signage, laser engraving, etc.

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Simplified Version

The simplified version of the primary logo must only be used for small applications where (a) the supplier requires a simple mark to accommodate production limitations and (b) where color use is limited to one (1) color. For example, stamps, stationery, and small print and digital applications.

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Color Use

The primary logo versions must be used mostly against a background colored in Archipelago cream or white, or any light colored background that allows the logo to pop.

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