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Brand Signatures

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Tertiary Logo


The tertiary logo is the 3-letter mark composed of the letters A, R and C. Being the tertiary logo, its use must be limited.
This brand signature must only be used decoratively and when other brand signatures are present. Instances wherein this brand signature can exist are the following but not limited to:
With a set of uniforms used inside Full Circle facilities or Archipelago events. For example, a cap or polo that needs embroidery or screen printing;
Inside an Archipelago event. For example, as decor, as part of a give-away, as backdrop;
Inside a packaging application. For example a limited edition box or neck booklet;
In a gin cart or a pop-up table with the products available;
As display photo in social media accounts.


Full color

The full color tertiary logo must be used as a hero image, meaning it is best used on large applications so that its details can be fully appreciated.
Archipelago - Logo-06.png


The one-color tertiary logo has three color variations: Archipelago Blue and Archipelago Dense Black and white. They must be used on materials where application is limited to one (1) color. For example stamps, decals, t-shirt print, etc.
Archipelago - Tertiary Logo - Colored Outline Blue.png
Archipelago - Tertiary Logo - Colored Outline Black.png
Archipelago - Tertiary Logo - Colored Outline White.jpg

Simplified Version

The simplified version of the tertiary logo must only be used for small applications where color use is limited to one (1) color. For example, stamps, and small print and digital applications. This is recommended for applications smaller than 2”.
ARC Assets-09.png

ARC Assets-25.png
ARC Assets-26.jpg

Color Use

The tertiary logo versions must be used mostly against a background colored in Archipelago cream or white, or any light colored background that allows the logo to pop.
ARC Tertiary Color Use-17.png
If the background is dark, use the white versions of the primary logo.
ARC Assets-30.png

Clear Space & Minimum Size

Clear space is a space surrounding the logo set to ensure elements surrounding the logo will not overlap or obscure it.
The clear space of the tertiary logo is based on half of the width of the letter A, made into a square.
ARC Assets-14.png
ARC TertiaryMinSize.png

The minimum size of the tertiary logo is at a width of 2 inches. This is the smallest possible size that you can use this mark.
The only exception to this rule is when the application is smaller than 2”, the simplified version must be used.


ARC - Tertiary MisuseArtboard 1.jpg
Do not compress the logo when scaling.
ARC - Tertiary MisuseArtboard 6.jpg
Do not rotate the logo.
ARC - Tertiary MisuseArtboard 3.jpg
Never apply gradients to the logo.
ARC - Tertiary MisuseArtboard 8.jpg
Do not alter the composition of the logo.
ARC - Tertiary MisuseArtboard 5.jpg
Do not distort the logo’s form in any way.
ARC - Tertiary MisuseArtboard 2.jpg
Do not alter the color of the logo.
ARC - Tertiary MisuseArtboard 4.jpg
Never apply effects such as shadows and glows.
ARC - Tertiary MisuseArtboard 7.jpg
Never place anything close to, beside, or under the logo.

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