Tertiary Logo

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Overview

The tertiary logo is the 3-letter mark composed of the letters A, R and C. Being the tertiary logo, its use must be limited.

**IMPORTANT**

This brand signature must only be used decoratively and when other brand signatures are present. Instances wherein this brand signature can exist are the following but not limited to:

With a set of uniforms used inside Full Circle facilities or Archipelago events. For example, a cap or polo that needs embroidery or screen printing;

Inside an Archipelago event. For example, as decor, as part of a give-away, as backdrop;

Inside a packaging application. For example a limited edition box or neck booklet;

In a gin cart or a pop-up table with the products available;

As display photo in social media accounts.

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Versions

Full color

The full color tertiary logo must be used as a hero image, meaning it is best used on large applications so that its details can be fully appreciated.

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One-color

The one-color tertiary logo has three color variations: Archipelago Blue and Archipelago Dense Black and white. They must be used on materials where application is limited to one (1) color. For example stamps, decals, t-shirt print, etc.

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Simplified Version

The simplified version of the tertiary logo must only be used for small applications where color use is limited to one (1) color. For example, stamps, and small print and digital applications. This is recommended for applications smaller than 2”.

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Color Use

The tertiary logo versions must be used mostly against a background colored in Archipelago cream or white, or any light colored background that allows the logo to pop.

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