Store Quick changes
(P0) Cart Floating button text change "Free Delivery in 6 - 8 days" -> FE - easy fix
(P0) Address addition flow UI (state and city) -> Design -> FE easy fix with design ; <screenshot> in the design hi the font color is not consistent - greying out of pre-filled spaces
Also we need a ‘change’ option for the pincode field - in the address addition page.

3. (P0) Address header should come as "Home", "Office", "Others" etc logic -> Design -> FE

We should go with replacing the shipping address copy with "Home", "Office" or "<Others>" where <Others> is the user fed information about the address's header. for the following reasons
Reason for <Others>
Convenience for the user: By offering pre-defined options for common shipping destinations such as home or office, it allows the user to quickly select the appropriate option without having to enter their full address every time. This can save time and reduce errors.
Personalization: The option for a custom text for the "Others" section allows users to provide a personalized touch to their shipping address, which can make the experience feel more tailored to their needs.
Clarity: By showing the user's text in the header when they choose the "Others" option, it provides clarity about what address is being used for shipping. This can help prevent confusion or errors if the user has multiple shipping addresses saved.
Overall, this approach can improve the user experience and reduce friction during the checkout process. By offering pre-defined options and allowing for customization, users can quickly and easily provide the necessary information for shipping

4. (P0) Discount color in listing and product details page consistency -> Design -> FE - easy fix

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5. (P1) Item level customer review -> ,
(PRD)

6. (P1) Category Breakdown for better UX (on some categories)

exactly like Zomato veg and non veg

We should go with Design with category and banner both

Reason
Enhanced visibility: The banner is the first thing that catches the user's attention, and it can be an effective way to promote key products or offers, showcase promotions, discounts, or any new product launch. By featuring the categories alongside the banner, you're ensuring that they're also highly visible and easy to find.
The banner can also provide branding opportunities for the company, helping to build brand awareness and recognition.
Improved navigation: By having the categories prominently displayed at the top of the page, users can quickly and easily navigate to the specific products they're interested in. This can help improve the overall user experience and reduce frustration that can arise from trying to find products buried within a long list.
Consistency with design patterns: The Design is more in line with common design patterns for e-commerce sites, where banners and categories are often displayed together. This can help make the site feel more familiar and intuitive to users, which can improve engagement and encourage them to spend more time browsing and making purchases.
If the banner is designed and placed correctly, it can complement the categories and not distract the users from finding the products they need.
Overall, the combination of a banner and categories in the header can help enhance visibility, improve navigation, and provide consistency with design patterns that users are already familiar with. Therefore, I recommend going ahead with the second screenshot for the listing page.
We should go with Design with just the category and not the banner.
The design with just categories mentioned is more clutter-free, and the categories are prominently visible at the top. Users can easily navigate through different categories, and it improves the overall user experience.
The second design with the banner and categories both can be distracting for the users, and the categories may get lost in the background noise. It may also result in longer loading times due to the banner image.
Moreover, the primary objective of this change is to make navigation easier for the users. Adding a banner may not serve that purpose and instead may divert the users' attention.
Finally, it's always a good practice to keep the design simple and straightforward. The more straightforward the design, the easier it is for users to use and navigate through.
Therefore, based on these reasons, I would suggest going for the design without a banner and just the categories mentioned at the top. It will help improve the overall user experience and make navigation easier for the users. And we have banners almost everywhere on the app, unless the banner is a particular ask from the Marketing team as a marketing collateral, there's no need for the banner.

7. (P2) Out of stock product auto removal ->
,

There should be a view similar items redirection link for items out of stock - Algorithm for this required. (APIs)

8. (P2) Address position change -> Design -> FE -> should stay the same. reason??

Reason
Standardization: Many eCommerce websites and mobile apps have adopted the convention of placing the shipping address section at the bottom of the checkout page. This helps to create consistency across different platforms and allows users to easily locate this important section.
Flow: Placing the shipping address section at the bottom of the checkout page follows the natural flow of the checkout process, where users typically enter their personal information, shipping details, and payment information in a sequential order. By keeping the shipping address section at the bottom, users are less likely to encounter interruptions or distractions that could affect the overall user experience.
Accessibility: By placing the shipping address section at the bottom of the checkout page, it ensures that it is always visible and accessible to the user. This is especially important for users who may be using a smaller device or screen size, where placing the shipping address section elsewhere could result in the section being hidden or truncated.

Funnel

User Calling to understand flow gap

all sort of data regarding the D2C products should be

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