2::peace::

mental_models

::tl;dr::

small world communities move mountains. most people who’ve made a difference - for instance, among the economists, milton friedman and keynes - have developed their world view within small world communities. our organization intends to have this effect. knowledge and vision turned into purpose and action. the stronger we are in our collective identity, the clearer we will be in mind about our identity and purpose - even inviting people outside our organization to participate in our vision. in terms of marketing, we intend to use an open-source paradigm. those interested in our efforts electively spread the word - through blurbs and videos we provide - to their small world communities, hopefully having a pyramid-like contagion effect.

::theory::

peace if one finger is identity and three fingers (spoiler alert page 3) your nation (patriotism), then what is two fingers? right in between -your small world communities - work, play, worship, leisure, and family. these communities keep us sane and (hopefully) happy. they give us peace. they are also a communication channel that naturally - without us knowing it - transmits knowledge, habits, beliefs, and character.

the subtitle of this page is mental models. we bring to our small world communities mental models that we harvest in our personal lives and work, and take from our small world communities mental models back to our personal lives and work (a simplified paradigm).

asabiyyah: crystallization. knowledge is information in our head. crystallized it becomes ideas, identities, and know-how. these three crystallized becomes action and purpose. and action and purpose crystallized - at a macro level - become communities of learning and purposeful work.

driving all of this is mental models. we want to be creative in this endeavor - always producing new mental paradigms in coordination with our board to continue our upward ascent - constantly updating our collective identity as we grow.

::application::

in terms of our organization, the application of crystallization is marketing. trying to reach out to an audience that we love and those who love us (our work) - that is the goal of our marketing. standard business marketing theory says to a.) identify a target audience and the audience you are not targeting, b.) reach out to your intended audience, and c.) trying to swing those in between the two. our resolve - create an “organic marketing” campaign. a twin approach...

reaching out to open-source collaborators on Indeed

create content for employees, open-source community members, and app subscribers to post on their feeds; includes blurbs and less occasionally but no less importantly, videos.

if we have 300 people posting on their feeds, each with 300 friends, that is 90,000 people reached. if we have 1000, that’s 300,000 people reached. with 500,000 posts, that’s 150,000, 000 people reached. (all this doesn’t apply for people with mutual friends, etc. - but also doesn’t account for the likelihood that most people have more than 300 friends). we hope this strategy becomes fun, engaging, and potent.

we are not trying to get stuck in an endless pursuit of more and more members and subscribers. the vision is to put a cap on growth and focus on quality rather than quantity (all this is intended to be decided with the board’s input). the tentative vision - and a big one but it doesn’t hurt to have a vision - is to engage with 2% of the public - that’s 2% of the population of our nation.

through the process of crystallization, we hope to uplift the culture and intelligence of our entire community through constantly innovating mental models & collaborating, innovating, and learning from each other.

...books...

⁠

⁠

Want to print your doc?
This is not the way.

Try clicking the ⋯ next to your doc name or using a keyboard shortcut (

CtrlP

) instead.