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Launched our new core data orchestration engine and Data Manager UI, including the ability to build customer segments, custom attributes. See Onboarded our seventh beta customer on the platformSigned contract with , the leading provider of security, privacy and productivity software/services for 3M+ consumers and small businessesIn contract negotiations with
Iterate on core features to deepen value proposition to existing customers.Expand and deepen our third-party data integrations.Convert remaining beta customers to paid contracts.Optimize and expand our core platform and data model.Accelerate product-led growth strategy through strategic partnerships.
Advisors: We are looking for strategic advisors with GTM and/or technical expertise in B2B SaaS platforms (marketing automation, customer data, vertical SaaS, AI/ML).Potential customers: We’d love an intro to anyone in your network at a small or mid-market consumer subscription business (mobile, cable/tv/streaming, health & wellness, consumer goods, insurance, productivity). Feel free to pass along our .
Q2 2024 Recap
Accomplishments
, a provider of direct to consumer, streaming v-commerce channels, targeting consumer lifestyle verticals.
Open questions
Question
Action
What is the optimal mix of self-service vs. sales-assist vs direct sales GTM motion?
Actively looking for advisors with GTM expertise in B2B SaaS and testing/iterating with each customer
Do customers require customer analytics features and if so, how deep does the functionality need to be?
Actively testing hypotheses with all active customers
Do we craft our GTM messaging for marketing or data/technical teams?
Plan to run A/B, marketing tests once we ramp up paid spend
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