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EOY 2023 Recap

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Modern Pitch Deck
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💡 Major updates

Product

What we’ve learned:
For most US households, paying monthly household bills has never been harder. The problem we set out to tackle is even bigger than we thought.
The most scalable and sustainable solution is not another consumer fintech app, but rather a solution for the billers to reduce churn and maximize LTV.
While retention is mission critical, most mid-market recurring billers and subscription services are flying blind because they lack the basic insights and capabilities to combat churn before it happens.
What we did:
As a result of aggressive testing and learning over the last year, we identified a bigger and more scalable opportunity to solve the consumer problem by solving it for the biller in the form of reducing customer churn.
We’ve evolved Modern from a consumer mobile app (B2C) → embedded retention platform (B2B2C) → retention intelligence platform (B2B).
Where we are today:
Modern is a retention intelligence and workflow automation platform that delivers real-time, actionable intelligence to better predict churn, identify high-risk segments, and supercharge the existing customer workflows — all with zero engineering.
v1 of the retention intelligence platform and churn model is live:
Dashboard
Integrated with Stripe, Recurly
Self-service onboarding experience
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Retention Health Check
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GTM

We’ve refined our strategy and ideal customer profile:
Sector: Mid-market (generally between 20K to 1M MAUs)
Industries: Recurring billers (mobile, cable/tv), Subscription services (health & wellness, eLearning)
Buyer: Marketing or finance teams responsible for revenue, customer engagement
Strong, continued interest and traction with several pilot programs set to launch in the new year

Fundraising

In the second half of 2023, we proudly welcomed a handful of amazing new investors:
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Brad Geving
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Laura Del Beccaro
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Marina Seevak
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Frank
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and
Erica Masiello
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Ethan Austin
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@ Outside VC

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➡️ What’s next

Continue to build out payment and data integrations
Roll out pilot programs with waitlist customers
Optimize and expand our ML churn models
Accelerate product-led growth strategy through strategic partnerships
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🙏 Asks

Potential customers: We’d love an intro to anyone in your network working at a recurring household biller or subscription service (ideally marketing, finance, or product). Feel free to pass along our
product overview
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and
company blurb
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.
Strategic angel investors: Selectively looking for strategic angel investors with expertise in SaaS, retention marketing, AI / ML, fintech, etc. Feel free to pass along our
pitch deck
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and blurb below:
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Company material

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Pitch Deck
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(Investors)

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Product overview
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(Sales)

Company blurb

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Modern
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is a retention intelligence and workflow automation platform for recurring billers (mobile, cable/tv) and subscription services (health & wellness, eLearning, home goods). Powered by a proprietary data platform, Modern delivers real-time, actionable intelligence to better predict churn, identify high-risk segments, and supercharge existing customer workflows — all with zero engineering (
demo
⁠
). We’re bringing on the next cohort of customers to get early access to the platform, which includes a FREE
Retention Health Check
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, free access to the platform for up to 500 MAUs, and discount pricing at scale.
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