Small and mid-market subscription businesses severely struggle to stitch together all their data sources and largely fly blind when attempting to combat churn and retain revenue.

While more mature subscription businesses may have a decent handle on subscription-level insights (e.g. conversion on a specific subscription), unifying and transforming raw data into subscriber-level intelligence (e.g. churn rate for subscribers across all subscription products, touchpoints, etc) is almost non-existing for this segment (See why in first point above).

Subscriber-level intelligence is necessary but not sufficient for this segment. These businesses want the ability to automate the workflow to their downstream marketing, customer support tools.

Product

Improved the data pipeline performance and expanded our core data model.

Launched 10+ new 3rd-party integrations including Recharge, Adyen, Hubspot, App Stores.

Redesigned the dashboard and rolled out a suite of new intelligence (KPIs, behavioral attributes, risk factors) and functionality (subscriber-level filtering and segmentation).

Traction

Launched first cohort of pilot customers, representing $75k+ in ARR.

Added 10+ potential customers to the active pipeline.

Kicked off discussions with channel (Endeavor Streaming, Mindbody) and product (ThetaCLV) partners.

⁠

➡️ What’s next

Expand and deepen our 3rd-party data integrations.

Convert pilot customers to paid contracts and launch next five pilot customers.

Optimize and expand our core platform and data model.

Build and iterate on the first set of workflow automation use cases.

Accelerate product-led growth strategy through strategic partnerships.

⁠

🙏 Asks

Raising small angel round: We are looking to raise a small round ($200-$300k) focused on strategic angel investors with expertise in SaaS (marketing, customer data, vertical), AI / ML, etc. Feel free to pass along our

pitch deck⁠

Intros to potential customers: We’d love an intro to anyone in your network at a small or mid-market consumer subscription business (mobile, cable/tv/streaming, health & wellness, home goods, insurance). Feel free to pass along our

platform overview⁠

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