Workflow

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The main difference between Standard Time and Daylight Saving Time (DST) lies in how the clocks are adjusted to make better use of daylight during certain months of the year. Here's a breakdown:

1. Standard Time (ST):

What it is: The "normal" time for a time zone, based on the position of the sun. It aligns more closely with natural sunrise and sunset.

Example for Bellville, Ohio: Eastern Standard Time (EST) = UTC-5.

When it applies: From November to early March.

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2. Daylight Saving Time (DST):

What it is: A practice of moving the clock forward by 1 hour to extend evening daylight during longer days of the year.

Example for Bellville, Ohio: Eastern Daylight Time (EDT) = UTC-4.

When it applies: From early March to early November.

Why it’s used: To save energy and make better use of daylight during spring, summer, and early fall.

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Key Points to Remember:

Clocks “spring forward” 1 hour in March to start DST.

Clocks “fall back” 1 hour in November to return to Standard Time.

Bellville, Ohio, observes both EST (Standard Time) and EDT (Daylight Saving Time).

If you're scheduling posts from the Philippines, note that the time difference with Eastern Time will change:

During EST (Standard Time): Philippines is 13 hours ahead.

During EDT (Daylight Saving Time): Philippines is 12 hours ahead.

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Time Zone Basics

Bellville, Ohio Time Zone: Eastern Time (ET)

Standard Time (EST): UTC-5 (November to March)

Daylight Saving Time (EDT): UTC-4 (March to November)

Philippines Time Zone: Philippine Standard Time (PST) = UTC+8

Difference during Standard Time: Philippines is 13 hours ahead.

Difference during Daylight Saving Time: Philippines is 12 hours ahead.

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Steps for Scheduling Instagram Posts

1. Identify Peak Times

Use Instagram Insights to check the most active times for your client’s followers.

Example: If followers are most active at 8:00 PM ET, convert it to Philippine time:

During Standard Time (EST): 8:00 PM ET = 9:00 AM PST the next day.

During Daylight Saving Time (EDT): 8:00 PM ET = 8:00 AM PST the next day.

2. Posting Schedule

Post during the most active times of the audience in Bellville, Ohio:

Typical Peak Hours (based on general insights): 7:00 AM – 10:00 AM ET and 7:00 PM – 9:00 PM ET.

Converted to Philippine Time:

7:00 AM ET (EST): 8:00 PM PST.

7:00 AM ET (EDT): 7:00 PM PST.

7:00 PM ET (EST): 8:00 AM PST the next day.

7:00 PM ET (EDT): 7:00 AM PST the next day.

3. Tools to Simplify Scheduling

Use scheduling tools like Meta Business Suite, Later, or Hootsuite to automate posts according to ET.

Set the client’s time zone (ET) in the scheduling tool to avoid manual conversion.

4. Monitor Daylight Saving Time Changes

DST Begins (March): Clocks move forward by 1 hour.

DST Ends (November): Clocks move back by 1 hour.

Adjust your posting times accordingly:

March to November: Use EDT (12 hours ahead of the Philippines).

November to March: Use EST (13 hours ahead of the Philippines).

5. Checklist Before Posting

Verify peak times in ET using Instagram Insights.

Use a time zone converter (e.g., Google, Time Zone Converter websites).

Schedule posts at least 1–2 days in advance for accuracy and peace of mind.

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Quick Reference Table

Table 1

Table 1

Ohio Time (ET)

Philippines Time (PST) (EST: Nov–Mar)

Philippines Time (PST) (EDT: Mar–Nov)

7:00 AM

8:00 PM

7:00 PM

12:00 PM

1:00 AM (next day)

12:00 AM (midnight, next day)

7:00 PM

8:00 AM (next day)

7:00 AM (next day)

8:00 PM

9:00 AM (next day)

8:00 AM (next day)

There are no rows in this table

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Example Workflow

Check follower activity in Instagram Insights.

Convert peak times from ET to PST using the table or a tool.

Schedule posts 1–2 hours before peak times to maximize engagement.

Update your workflow when DST changes in March and November.

This guide should keep your posts aligned with your client’s audience, no matter the time zone difference!

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