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Data Analytics

Likes Engagement Followers growth Traffic conversions Social interactions Social sentiment Social shares Web visitors by channel source Social visitors conversion rate

FORMULAS

Engagement rate = (Total number of engagements) / (Total number of followers) x 100 Follower Growth Rate = New Followers / Starting Followers x 100% ​Content Interactions Divide the Total number of engagements (likes, comments, shares, etc.) by your total follower count Multiply the result by 100 to get a percentage Website Traffic Subtract the number of sessions from the previous month or year from the number of sessions from the current month or year. Then, divide the result by the number of sessions from the previous month or year, and multiply by 100 to get the percentage increase.


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