JRMC 8350: Media, Marketing and Identity in College Sports

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Module 2: Media and college sports
Module 2: Media and college sports

In this section, we’ll dive into the complicated relationship between college sports programs and “the media.” I hate the vagueness of that term, but here it includes the news media and the broadcaster partners whose interests and revenue have driven the evolution of college athletics over the past 40 years.

Day

Date

Time

Type

Module

Description

Wednesday

9/14/2022

11:59 PM

Weekly reflection

Module 2

05evolution

Thursday

9/15/2022

2:20 PM

Class

Module 2

Media structure and relationship

Wednesday

9/21/2022

11:59 PM

Weekly reflection

Module 2

06television

Thursday

9/22/2022

2:20 PM

Class

Module 2

TV and college sports (Dayne)

No results from filter

⁠

Assignments:

05evolution

Readings:

Smith, R. A. (2005).

Commercialized Intercollegiate Athletics and the 1903 Harvard Stadium.⁠

(1), pp. 26-48.

⁠

Carnegie Commission report⁠

(the whole thing is important, but concentrate on Chapter 11, The Press and College Athletics)

⁠

Onward to Victory, chapter 5⁠

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McCall’s articles⁠

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Four Horsemen of Notre Dame⁠

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Hardin and Whiteside⁠

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Reflection: Looking at both the Four Horsemen article and the McCall’s expose, which seems more familiar to you and/or more likely to be published today? Why? Write a short post in #05evolution.

06television

Readings:

Dunnavant

⁠

NCAA v Board of Regents⁠

⁠

Football, Television, and the Supreme Court⁠

⁠

Weeber⁠

⁠

The state of intercollegiate athletics at historically black colleges and universities⁠

⁠

Sanders at JSU⁠

⁠

Viewings:

⁠

Review YouTube's Partner Program eligibility requirements⁠

⁠

This ESPN story about a UCF kicker who was ahead of his time in terms of digital marketing⁠

⁠

This Hollywood Reporter blurb that gives context to YouTube's place in the streaming age⁠

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Assignment:

What, to you, are the downsides of the NCAA v. Board decision? Discuss in a short post in #06television.

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Module 2: Media and college sportsModule 2: Media and college sports

Assignments:

05evolution

06television

Module 2: Media and college sports
Module 2: Media and college sports