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JRMC 8350: Media, Marketing and Identity in College Sports
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Module 1: History, organization, and governance of college sports
Module 2: Media and college sports
Module 3: How sport changes colleges
Module 4: How sport changes participants
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Module 1: History, organization, and governance of college sports

In this module, we’ll get into some of the deep history of college sports as well as the organizations that manage and govern college sports.
Day
Date
Time
Type
Description
1
Wednesday
8/17/2022
​11:59 PM
Weekly reflection
01introductions
2
Thursday
8/18/2022
​2:20 PM
Class
Introductions and semester overview
3
Wednesday
8/24/2022
​11:59 PM
Weekly reflection
02beginnings
4
Thursday
8/25/2022
​2:20 PM
Class
The deep history of college sports
5
Wednesday
8/31/2022
​11:59 PM
Weekly reflection
03mythology
6
Thursday
9/1/2022
​2:20 PM
Class
Myths, images, and philosophy in college sports
7
Thursday
9/8/2022
​2:20 PM
Class
Organization and governance
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Assignments:

01introductions

Please record a short video introducing yourself to the class with the following information:
Your preferred name
Which pronouns you use (the College of Education has
nice guidelines
⁠
on this)
Your degree program and how far you are in it (i.e., first semester, finished comps, etc.)
Your professional and/or research interests
Your experience with sports in general and college sports in particular
Why you’re taking the class and what your goals are for the semester
Try for about 60-75 seconds, and upload it to Google Drive or Youtube or a similar service. Drop a link in the #01introductions channel in Slack. Please don’t put the video directly in Slack, just the link. Here’s an example from me:
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02beginnings

Readings:
Whiton,
“The First Harvard-Yale Regatta”
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Crowley
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, chapter 1
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Covered with Glory: Covered With Glory: Football at UGA, 1892-1917
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The History of Black College Football
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The Significance of Basket Ball for Women
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, 35-45.
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Suggs and Hoffman on amateurism
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Reflections:
In our article, Dr. Hoffman and I trace the origins of the concept of amateurism. Pick one of the readings here. How does it reflect either the ideals of amateurism or a rejection of those ideals. Explain your thoughts in a 1-2 paragraph post in #02beginnings in Slack.

03mythology

Readings:
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The development of Muscular Christianity in Victorian Britain and beyond
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Mission on the Midway
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: Amos Alonzo Stagg and the Gospel of Football (introduction and chapter 6)
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The Higher Education of Paul Robeson
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Fritz Pollard:
https://www.wbur.org/onlyagame/2018/01/12/fritz-pollard-football
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Reflection:
How does a religious orientation shape one’s approach to sport, according to the first two readings? How does that jibe with your own experiences of sport and religion? Write a short post in #03mythology in Slack.

04governance

Readings:
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Powell & DiMaggio: The Iron Cage Revisited
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Crowley chapters 2-3
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NAGWS to AIAW
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And Then There Were Three
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Dead But Standing Erect: Why Southern Conference Members Left to Found the Southeastern Conference
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Reflection:
At your undergraduate alma mater, how does the athletic department benefit from its current conference and division? How is it disadvantaged by those associations? Write a short post in 04governance.

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