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Pobre Brand Standards Manual

Creative Strategy

Visual Elements

Key Visual Element

Brand Application

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Visual Elements

Typography

Headline Typeface

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Purchase Tusker Grotesk

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Tusker Grotesk resembles the current logo. Its stature makes Pobre feel more established yet grounded in a modern context.

The brand uses Tusker Grotesk in 6500 Medium.

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Pobre Coda_Typeface - Tusker.png

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Body Typeface

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Purchase Roslindale

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Roslindale Text is a romantic serif that adds a refinement & polish to Pobre. It softens the strength of Tusker Grotesk & the Logo with its sharp serifs, adding flair representative of Pobre’s turn from fast casual meals to slow dinner services.

Pobre uses Roslindale Text in Regular, Medium, Bold, and Italic.

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Pobre Coda_Typeface - Roslindale.png

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Complementary Typeface

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Purchase ED Mentasta

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ED Mentasta adds a third, expressive voice to Pobre’s lineup of typefaces. As social dining is encouraged here, this flamboyant cursive font inspires words to dance to readers’ eyes, showing how fun & memorable their evening will be when spent at Pobre.

Pobre only uses ED Mentasta in Regular.

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Pobre Coda_Typeface - ED Mentasta.png

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Recommended Use

With 3 typefaces at your disposal, following the recommended hierarchy, Pobre has a lot of room to be creative with arranging text in a layout.

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Pobre Coda_Typeface Sample 1.png

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Pobre Coda_Typeface Sample 2.png

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Pobre Coda_Typeface Sample 3.png

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Headline Typeface

Complementary Typeface

Recommended Use

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