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Key Visual Element
Key Visual Element
Beyond a brand’s logos, visual elements can be used to make a brand unique and memorable. When made with this intent, they’re called Key Visual Elements. They work hand in hand with the rest of the elements, creating a system that expresses the brand’s DNA and values beyond a single mark.
Key Visuals are elements designed to be unique to the brand and custom fit for the type of touch points the brand has.
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