Skip to content

Pobre Brand Standards Manual

Creative Strategy

Visual Elements

Key Visual Element

Brand Application

More

Share

Explore

Logo

⁠

⁠

⁠

⁠

Overview

⁠

Pobre Coda_Main Lockup.png

⁠

⁠

An updated version of the previous Pobre wordmark, with an accent on the R for some flair.

⁠

Color Variations

Color Combinations

⁠

Pobre Coda_Main Color Variations.png

⁠

⁠

The logo is available in different colors following Pobre’s color palette. Choose colors that contrast well with each other, making sure that the logo is legible.

Black & White

⁠

Pobre Coda_Main BW.png

⁠

⁠

⁠

Clear Space & Minimum Size

Clear space is a space surrounding the logo set to ensure elements around the logo will not overlap or obscure it. The clear space of the main lockup is equal to the width of the O.

⁠

Pobre Coda_Main Clear Space.png

⁠

⁠

⁠

Pobre Coda_Main Min Size.png

⁠

⁠

The minimum size of the main lockup is at a height of 0.5 inches. This is the smallest possible size that you can use this mark.

⁠

Misuse

⁠

Pobre Coda_Misuse V 1.png

⁠

⁠

Do not compress the logo when scaling.

⁠

⁠

Pobre Coda_Misuse V 3.png

⁠

⁠

Do not shear the logo.

⁠

⁠

Pobre Coda_Misuse V 5.png

⁠

⁠

Do not add any effects that skew the logos form or geometry.

⁠

⁠

Pobre Coda_Misuse V 7.png

⁠

⁠

Do not add any gradients to the logo. Even if the colors are on brand

⁠

Pobre Coda_Misuse V 2.png

⁠

⁠

Do not stretch the logo when scaling.

⁠

⁠

Pobre Coda_Misuse V 4.png

⁠

⁠

Do not slant the logo.

⁠

⁠

Pobre Coda_Misuse V 6.png

⁠

⁠

Do not use colors or color combinations that are off brand.

⁠

⁠

Pobre Coda_Misuse V 8.png

⁠

⁠

Do not add any embellishments to the logo such as drop shadows, bevels, glows, etc.

Color Variations

Color Combinations

Clear Space & Minimum Size

Want to print your doc?
This is not the way.

Try clicking the ⋯ next to your doc name or using a keyboard shortcut (

CtrlP

) instead.