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Events Technology Team's Guide to Events
Introduction
Table of Contents
Meet the Events Team
Events Programs at ServiceNow
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Marketing Landing Page

Last Updated: 2/9/2022
Overview: Partnering with the comms team, the Marketing pages are created for majority of event campaigns and driving attendees to register for the event. The Event Landing page, as well as Event Feature pages are built from standardized components based on the content available for the event. Marketing pages are built by using standard components that have been created to support the unique aspect of Event programs and content. These pages can contain content that supports Pre, During, and Post phases of the event.
Components:
Featured Cards: available for sessions, speakers, events
Content Slider: available for speakers, event or content highlights
Speaker Carousel: available for speakers
Content Picker: available for high-level agenda, product or workflow content
Highlight Cards: available for speakers, event or content highlights
Connect: available for social or speaker quotes about the event
Copy Block: available for overall event or section copy
*Additional Component details below.

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Landing page.png
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These pages are built by using standard components that have been created to support the unique aspect of Event content
Featured Cards:
Contains:
Session Title
Session Category/ LEvel
Session Date/ Time
Session screengrab
available for sessions, speakers, events
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Featured Sessions.png
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Content Slider:
Contains:
Title (up to 10 words)
Description (up to 25 words)
CTA button (primary and secondary options)
Up to 4 event features
available for speakers, event or content highlights
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Content Slider.png
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Speaker Carousel:
Contains:
Speaker Name
Speaker Title
Learn More CTA to session detail page
once Library is available
available for speakers
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Featured Speakers.png
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Content Picker:
Contains:
Category Title/ Description
Up to 6 categories (day, product, workflow)
Title (up to 10 words)
Description (up to 25 words)
Individual content
Category
Date/ Time if applicable
Descriptions (up to 15 words
Images
Overall video/ static image
CTA
available for high-level agenda, product or workflow content
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Content Picker.png
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Highlight Cards:
Contains:
Image with Caption detail (up to 8 words)
Title (up to 10 words)
Description (up to 25 words)
available for speakers, event or content highlights
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Highlight Cards.png
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Connect
Contains:
Title (up to 10 words)
Description (up to 50 words)
Links to social media accounts
Quotes from sessions/ speakers/ social medial
Images
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Social Connect.png
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Copy Block
Contains:
Title (up to 10 words)
Description (up to 75 words)
Image
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Copy Block.png
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