what's a sales cycle?

Check out this diagram below

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mailshake.com/blog/wp-content/uploads/2019/10/0...

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This is pretty much the way that a sale runs. This is known as the sales cycle.

At a higher level it’s Prospecting, Conversations, Closing, Promise Land.

Your question or thought in your head is along the lines is: “ well what the hell do I do with them while they’re going through this entire salescycle?”

We call this Lead Nurturing. It’s the most fun part of the entire sales cycle. Why? Well it’s all about educating your customer on making a decision regarding the problem they’re having. wink wink. this is where the real selling for your product happens. Below you’ll see my tactics:

Leverage Lead Nurturing Tactics

1. Targeted content: Tailor intriguing, entertaining, and delightful content to target audience members so you can identify the most qualified leads.

2. Multi-channel lead nurturing: Reach and nurture your audience where they are — on multiple channels — rather than just email.

3. Multiple Touches: Boost touches with a mix of content types and channels to increase your interactions and engagement among target audience members.

4. Timely Follow Ups: Follow up with your leads in a timely manner to keep them engaged and interested as well as keep your brand top of mind.

5. Personalized Emails: Personalize your emails (and all lead nurturing tactics, when possible) to promote customer retention.

6. Lead Scoring: Implement a lead scoring strategy to help you determine which leads you should focus your time on.

7. Sales and Marketing Alignment: Align sales and marketing teams to improve your lead nurturing tactics and boost customer retention.

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