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The rationale behind the creation of the MAYC was to “reward our ape holders with an entirely new NFT” — a “mutant” version of their ape — while also allowing newcomers into the BAYC ecosystem at a lower tier of membership. This maintains accessibility to the broader community, while not diluting the exclusivity of the original set or having those original owners feel like their contributions were downgraded. (Another way of addressing accessibility is with NFT fractionalization, where an NFT has multiple owners.) The MAYC floor price, or lowest listed price for a MAYC, is consistently lower than the BAYC floor price, but owners essentially have the same benefits. These airdrops were done retroactively to reward NFT holders or network and protocol users (as was the ENS airdrop), but airdrops can also be used as a proactive GTM motion to generate awareness for a specific project and to encourage people to check it out.This just came out as an airdrop for current users of the leading Solana NFT marketplace, Magic Eden. They sent out over 30,000 of these NFT’s in a tiered structured based on usage. This NFT gives users access to MagicDAO- the platform and governance structure in which people can engage with each other and big decisions around the future of the marketplace. Magic Ticket holders are by default DAO members, even if they are not in the discord. Being in the DAO discord allows people to vote on initiatives, suggest ideas, etc. They’ve built a community and platform around three core pillars: governance, rewards, and social / community. As part of the rollout of its Royal Perks loyalty program and continuing investment into digital platforms, Burger King partnered with NFT marketplace Sweet on a set-completion game. Customers could scan a QR code on each meal box to receive one of three collective NFT game pieces. Members earn 10 Crowns for every $1.00 USD spent at a participating U.S. Burger King restaurant on the BK App or bk.com, or through in-restaurant orders at participating U.S restaurants. Members can earn and redeem on all delivery orders made from the BK App and Here are some other benefits hodlers of crowns get: Upsize an order of fries, drink, hash browns, or coffee (Hot, Iced) per order for free once per day & Earn extra Crowns and exclusive rewards by participating in challenges and completing steps and qualifying actions.
CommunityContent Marketing Product Led Growth
PFPscore, there will be demand for trust-related services in addition to trustless protocolsRaw blockchain data is underutilized and there will be demand for data brokerage services to support decision-making beyond investing/flipping use-casesData science, AI, and Advanced Analytics can be done better AND fairer through collectivity whether done through shares ownership (NFTs and $ATA) or through our DAO
Multiple Twitter Spaces with NFT, Solana, and Web3 Media Outlets to discuss the Project and it’s Vision Community Calls/ Project Updates to talk about day-to-day operationsRetweeting ‘prominent’ buyers on TwitterTwitter Threads to breakdown roadmap, specifics, and, more
Community Influencer Marketing Word of Mouth
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How you can drop NFT's for your business?
NFT Drop Guide
This is going to be a cumulative inspiration for web3 companies to drop an nft collection either to
a. Reward Holders
b. NFT as a Raise
c. Exclusive Community/ Social Club (To-Do)
This is based completely off of my experiences in the Solana NFT ecosystem. For context, my NFT portfolio is 125 ◎ over 6 months ( portals, best buds, citizen cards, BOW, turtles, 888anon).
I’ve minted a ton, made a ton of money, and lost SOOO much more. I am currently part of CozyDAO. An exclusive NFT trading community in Solana.
How do I do it ......technically?
I’m honest.
I’ve never created my own NFT collection. I know a ton of people who have and I’ve been able to sum this down to atleast three external resources for you. If you want the simple version just go to to create (ie: set up to mint once art is done) your collection.
Reward Holders
So you’re a startup and are thinking about finding a new way to reward your current customers, give them an affinity but also some skin in the game. NFT’s are a great way about doing this.
(let’s dive-in)
Here are some examples of some projects (web3/web2 companies) that used NFTs (or more-so digital assets) as a tokenization to reward their users. I’ll also break down, how they did it and how you can adopt it as well.
I. MAYC ( Mutant Ape Yacht Club)
II. Magic Eden DAO Pass
III. Burger King (Royal Perks)
Now what exactly are these and why would a brand even consider doing these:
Pretty cool right? You’ll notice that the Burger King example is one of the only in the Web2 space that has taken shape of tokenization. BK has rewarded their regular customers who utilize their mobile app. They’re able to use this ‘currency’ to access exclusive perks, redeem perks, or even get themselves some free food. Though not an actual token on the blockchain, you can see how a web2 company can utilize the idea of tokenization - digital assets, tokens, and rewards.
Here’s the jist of the entire section I just rented wrote out....understanding why you want to reward your holders, think about your product, last resort, create a community that gives holders ownership over decisions and infrastructure. If you’re a bigger company/project, find new avenues that either you want to unlock and velvet rope to a subset of users OR add utility to a currently booming product used by your users. Gate that with an asset.
This may not be perfect for everybody.
NFT as a Raise
These are the only nfts that I feel comfortable talking about because I was/am a holder. I sold my two 888anons, one at 12 ◎ & the other at 30◎. I spent probably ~3 weeks as part of the community. I dove back into the discord once they popped back up in floor price. They pivoted and wow. Atadia minted (~3/12/22) something like that. It’s fairly new but I am part of the community, not active, but in there.
Let’s dive into how you can use an NFT drop as a replacement for the funding of a tech/blockchain based project. 👇
Overview
Their white paper was so beautifully put together from the roadmap to mission to product. It made a ton of sense. Here’s how the github report on zK-sPl’s is described: “This program is a companion to the SPL Token program that enables confidential (not anonymous) transfers of SPL Tokens.
Any SPL Token can take enable confidential transfers. However SPL Tokens with a freeze authority can optionally enable a feature that allows a global auditor to also view all confidential transfer balances, and the freeze authority extends to confidential token accounts.” What? Confidential Transfers. You can imagine how useful this could be to whales, those who are transacting with a ton of money.
Pre-Drop
I found out about 888anon on twitter. Below is the post that caught my attention. Art, No whitelist, and price. During this time was the beginning of the ‘whitelist’ meta, you have to have access to mint this. They did the counter-culture move and didn’t do that. They also kept their mint extremely cheap (.1 sol @ x$178 x 888 = $15,806 USD total for creator). Note, this doesn’t include any of the secondary market royalties. Anyway, I did this math in my head as I came across it.
I’ve linked the whitepaper below but that was my next step. I looked into the whitepaper. On social, it was a very mysterious vibe. They were building in silence, mostly updating on the status of the art, site, and product leading up to the drop. Note: if you have a product or have that in your roadmap then the best way to garner support around it is two-fold 1. Be known in your speciality or have experience (dont be a nobody) 2. Build in Public.
Nico did all of this. He was super transparent about his experience (he was part of the solana team), how the project was coming along, and always answered questions head on. With all of this in mind plus reading the whitepaper, I minted 3.
NFT drop
Smoooooooooth. They had created their own site. Solana was working that day. Immediate listing. Community Call after an immediate sellout. Nico was MIA for around three days given that he was building non-stop for the past month or so. This is where the most important piece of the project (besides delivering) comes into play. Moderation.
In my opinion this ‘chasm’ between sell out and first announcement is very much the make or break for alot of NFT projects. This is why it’s important to find legitiamete community moderators who are sold on the vision, understand progress, can be customer support, and keep up the vibe. They had Rhombaid, who kept the mission and vision alive. ‘Soon you’ll truly be able to send money without anybody knowing, you were the early believers of doing this on Solana’.
Post Drop
The founder, Nico, was heads down building. He was working on the SPL idea for a while. A while being for two months. The community was incredibly strong, there was a feeling of authenticity and belief in the founder. If there was a new hyped project coming up then you could see 888anon there on a whitelist (exclusive) or early in the discord hustling. The key point here is that their community was both tight knit and clear advocates of the art/project.
On a more tactical level, they went on a binge of Twitter Spaces. They explained their project, made partnerships with others in the ecosytem, and farmed feedback. It’s safe to say that this tactic got them in front of the right ‘big’ people on Twitter and in Solana. From this came a pivot. When SolanaPay dropped (PoS for merchants on Solana), Nico put it to the community for a vote, whipped up a quick MVP, and pivoted.
The floor price pumped from 15 to 27. Their pivot is a smart play where HOLDERS had direct involvement in the decision making of the product. This is a tactic to retain community members. Long story short, they’re just building, they used the mint +secondary funds for building the product (YamiFinance) and adding liquiditiy to the token pool. (this is what gives $anon token any value)
Tactics Used
Links
Overview
They are building a collective analytics business with a mission to improve the functioning of Web3 ecosystems by harnessing the power of data science and wisdom of the crowd.
Atadia will enable new use-cases such as mint-now-pay-later, under/uncollateralized lending, hiring, pre/post rug investigations, verification checks and more.
The lore, alternative reality game, and cipher hunts, are designed to engage the community and self-select data-minded individuals to help us drive this vision.
Pre-Drop
If you’re a long-term hold or an ambitious utility project (feels like one in the same) then one of your main focuses of your teams should be to gain trust and prove credibility. You basically want people to look at you and say ‘ yup, they can do it, they’ve done something similar before, so I can see how they will do this’. This is what Atadia did.
* my biggest question mark about holding this project and even minting in the first place is the legitimacy of their team. i’ve been able to find information that tells me they’re legit.
Atadia’s whole team is legit as hell. They spent their time before dropping the project teasing the art, their project, and doxxing their team. When you get to post drop you’ll notice I say ‘retweeting’ ... this is purposeful building of FOMO. Because they went about doxxing their team and validating their team they naturally atttracted ‘smart buyers’.
NFT Drop
The 888Anon piece does what I would write here more justice. It was smooth. In the middle of a ton of hyped mints and undercover. That’s what really added to the post-drop pop. Anyway logistically it was all well and good. Since it was in the middle of other hyped mints.... it was drowned out in socials.
Post Drop
Below, you’ll find the most common tactics that Atadia’s used to keep their hype and momentum from their initial mint. They have done over 10,000 Solana in Volume. That’s a lot.
This is what has been done so far. For atadia like 888anon, it’s going to be a lot about delivering. Can this team make an MVP of their project? Atadia is going to focus on community building and retention while at the same point clocking off milestones like their MNPL (mint now, pay later) tool or PfPscore. if they are able to deliver, they will do very very well.
Tactics Used
Links
*correction... their first product is pfp score... per their whitepaper.. “Our first product, “PFPscore,” is a scoring engine that combs through the Solana blockchain data and social graphs to capture trust, reputation, and credit worthiness of wallet users behind their favorite PFP NFT w/o forcing them to dox.”
Exclusive Community/ Social Club
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