my obsession with crypto is big. nothing is bigger than my obsession with creators. diffusion taught me a key lesson about the world that we live in: “ creators are the tv guides to the world”. they curate content for us in an easy and understandble way but are also the new distribution networks. it’s absolutely fascinating.
wen I was building diffusion (initially) the craze was creator economy. somehow, that merged into web3. why? well
Proposal for Podcaster, Author, HBO Director
Table of Contents
Current Creator Use Cases ( Social Tokens, NFT's, Publishing)
Purpose
Blockchain allows creators to take control of their content, community, and monetization methods. We want to explore ways that (xyz) can take advantage of all parts of the creator economy as he grows his brand even further. The utility of these different technologies will grow and help (xyz) do three things:
I. Find New Ways to Monetize
II. Be at the forefront of a new movement
III. Create engaged communities around his ‘values/missions’
Let’s dive into different reasons that creators would like to take advantage of crypto in the creator economy
Social Tokens
Deepen your connection with the creators you care about while interacting in new ways.
Get early and exclusive access to content, experiences, drops, and more by buying, holding, and redeeming Coins.
Coins are not limited to relationships between creators and their community. Exchange Coins with anyone without fees and build products that benefit your community.
NFT’s ( Non-Fungible Tokens)
NFT’s can unlock access to activities and exclusive assets for communities/fans
Direct Value from Fans by removing Intermediaries Depending on the platforms you will be able to make anywhere from 85-95% of the transaction of said digital asset. Additionally - depending on the set-up of the NFT, you will be able to setup ‘royalties’ to earn from any other sales.
Give your Fans the Power by making them owners
Creators will be able to grant their fans with a collectible asset or asset that they can own as a form of support and as a tool of signaling.
These are some of the most common ways that creators have been getting involved in crypto but I’ll be add more examples of ways creators have capitalized on this technology. I’ll also provide some other cases and diffusion boards that explain concepts like DAO’s.
👇 Let’s dive in:
Brand Analysis
Background
Show writer/director - HBO
Goals
Help Others be Themselves Help Others learn from their Experiences
Milestones
One Published Book + A return
Target markets
Coming-of-age BIPOC Professionals Mid-Age BIPOC Intellectuals
Brand voice (the written style of language and tone you use)
Current Creator Use Cases in Web3
NFT (non-fungible tokens)
Creators currently use NFT’s in a boundless amount of ways. A great example of these are linked below:
You can purchase these either with crypto or fiat currency. This is minted on the Tezos network. There is a ton we can choose from. Every transaction offers two benefits, a joint with jackie and portion donated to free the prisoners. - Vee & Friends are tiered NFT’s that give you access to Gary’s community centered around ‘meaningful & intellectual conversation’. Social Tokens
Benefits
$RLY rewards are distributed to $WORD holders in proportion to their balance
Price/ Rewards
Benefits
Promote your Cause for a Charge Tiered Access to Members Club (tier = access)
Price/Rewards
Benefits
25% Reinvested into Community Special Access to Community Shoutout (Twitch/Podcast/Cameo)
Price/ Rewards
Publishing
Example: ( Micro-Creator/VC) Benefits
(xyz) Use Cases
NFT (non-fungible tokens)
TV Shows
Exclusive Access to Premiers Collectibles/ Memorabilia Books
General
Project with a Foundation/Charity
Social Tokens
$CHAD
Benefits:
Access to Exclusive Community with Chad & Others Personal Writing Lessons/Critique
DAO’s ( Creator Community)
Diversity Leaders in Tech (or Media)
Goal/Mission: Create a more equitable workplace by bringing together the most influential leaders to constitute a change in the way organizations provide, recruit, and optimize their talent.
Roadmap: 1. Create Token 2. Create NFT Project with Proceeds Aimed at X 3. Launch Irl Meet-up 4. Launch Events 5. Launch Second Project
Black Authors
Goal/Mission - Provide resources, community, and opportunity to authors from around the world to earn from their writings.
Roadmap: 1. Create Token 2. Create NFT Project with Proceeds Aimed at X 3. Launch Irl Meet-up 4. Launch Events 5. Launch Second Project
E-Books
Token Gate access to an e-book Collectible NFT of Book ( + leather-bound etc etc)
Publishing
* Must enter via $write race (a quadratic voting mechanism)
Limited excerpts of Black Magic, Writing, Opinion Pieces Crowdfund Independent Shows or Writing Pieces
Diffusion Boards
These boards will help you understand these concepts -
- Group organized around mission and values through a shared set of rules on the blockchain. - Five Learnings 1. NFTs are new ways for creators to earn and fans to signal support. 2. You can now own an asset digitally, revolutionary3. Collecting NFTs is a way to showcase your digital identity4. Culture + Community is what makes the NFT5. They're all a small piece of the blockchain ecosystem. NFT's are digital assets that are owned on the blockchain. What do you think about them! - Easy guide to follow on how-to-mint on ETH. Process is similar on all chains.