startup sales guide

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type of sales people

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youve seen the cartoons. youve been approached by them and you’ve learned to despise them. when you think about a sales person you don’t think about some consultant guiding you to give you the best option/solution to a problem you have.
you see a pest.
yet in reality there is only a handful of types of salespeople.... and the ones you’re used to aren’t the ones that make business grow. Check out what type of sales people live in the world from what Ive encountered in my time 👇
Mr Mysterious
Charming
Well connected
Always knows what to say
Incredible golfer
Distribution first Sales Second

Used Car Salesman
Dishonest
Pushy
Commision Breath
Not Helpful to our decision
Sale first , distribution second

Renaissance Salesperson
Entrepreneurial usually at early stage companies.
Renaissance reps help their companies understand who their ideal customers are and what features are needed to best fulfill their needs.
Ask intelligent questions, adapt their language, and refine their understanding of the product-market fit.
Most importantly, they share their learnings with the rest of the team.

Solutions Artists
Sweet
Always Asks Questions
Uses you, we, and us language
Never pushes for time or close and is easy to let go
Drives for NO

why should I care?


here is my honest opinion.
nobody is born a good salesperson, they’re molded and built through experience. more often than not you will naturally mature throughout your progression as a salesperson. Yet - its important to understand two things I. opportunities to improve/grow ii. how you’re perceived by a possible customer.
the theory of personafication is your bestfriend. ill explain this in a later page.
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