marketing

⁠

Loading…⁠

⁠

there is so much that can be said on this piece. that it’s not really worth going into. here’s what I am going to do, i’ll leave a framework I used to create a high level marketing plan and my framework for thinking about marketing, the bullseye framework, and example SEO content.

Here ar

If you want to learn more about my thoughts on marketing, it’s probably best to book time with me here -

Loading…⁠

⁠

Marketing Framework (filled in)

Marketing goals

Understand your audiences ( Create a Persona)

Craft your key messages

Choose, plan, and create your marketing strategies and Tactics

Implement and Analyze

Customer Persona

Level 5: Close enough but needs a little Push

Level 3: Definitely wants to make a Change

Level 2: Rookie, trying to figure out if it's worth it

Define Our Marketing Goals

Create and publish content that educates untapped communities on the state of animal welfare.

Post on social media about our organization/mission and the people that we’ve been able to help break into tech

Send a weekly email newsletter sharing your content, adoptable animals, and volunteer needs.

Host a quarterly webinar around/with resources (brand building), alumni, partners, and other adoption opportunities.

Craft Our Key Messages

Positioning to Partners

" We can help you find diverse and ready to go talent"

" We are the organization to help you achieve and start your social mission"

Positioning to Candidates

" We are a non-profit organization focused on helping people that are often untapped and overlooked in the job market land careers.

We help people level up professionally in at least three ways: Resume, Interview Skills, and \Social Capital (It’s not what you know but who you know sometimes)."

" We are a community for untapped talent to change the course of their professional career in three ways: social capital, interview/resume resources, and direct support. "

Choose, plan, and create your marketing strategies and tactics.

Active, Passive, and Referrals

Partnerships

Content Marketing

Paid Ads

Alumni Communities

SEO

Ambassador Program

⁠

Inbound Strategy

Purpose

We want to create a working funnel with the least amount of leaky buckets here in the Bay Area. We’d like to move from hands-on and guerrilla marketing to both a flywheel and an organic way of acquiring customers.

We believe that we will be able to increase the number of total applicants, applicants accepted, and the total of cohorts in this manner. Thus leading to more sustainable growth for our market.

Goals

Our goal is to fill four cohorts with forty total participants; additionally to create a flywheel. We will need to create content that breaks down tech sales, self-starting on professional brand, and the ‘break-into’ tech need-to’s.

We would like to start by setting a baseline of candidates with a median salary of USD 55,000 at an 80% placement rate by the end of the Year in 2022.

Want to print your doc?
This is not the way.

Try clicking the ⋯ next to your doc name or using a keyboard shortcut (

CtrlP

) instead.