closing or referral

Goals

Do not offer a free product , male it a no brainer ; always try to squeeze money out of somebody's pocket no matter what - ‘ if i built x and it did y to fix z for you, would you pay?’

Find 1 brand advocate = 10 customers - incentivize them to bring others on the [product name] train .

Goddamnit - get their credit card

Summary

This can be the place where you have a tendency to force the sale, be rushed, and LOSE the sale. At this point, you shouldn’t want to say, ‘ so what do you think, should we start?’’. Your goal should be to find one brand advocate. One person who understands the problem that your product faces and the impact that your tool has. The best way to go about it is to continuously educate and hand-hold your customer into the promise land.

Example

Tactics

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